ABOUT THE SUMMIT
The 4th in our Regenerative Earth Summit Series will focus on Regenerative Narrative: Media, Messaging, and Storytelling. Over the course of two days on April 20th-21st 10am-2pm MT, this Summit will dive into the underlying narrative that serves as the baseline for regenerative approaches and to examine how to use this narrative with compelling storytelling to educate consumers and amplify authentic regenerative engagement. The summit will explore opportunities for storytelling through food, the power of restorative partnerships, evaluate what is transparent marketing, and address key talking points to help educate consumers about regenerative approaches. As always, the summit will provide opportunity for Q&A and discussion with speakers and panelists as well as amongst attendees.
The Regenerative Earth Summit 4-part series is accelerating the conversation from regenerative learning to regenerative action—from the why to the how. We are offering the Summit as an opportunity for you to engage with other regenerative leaders in a creational effort, focused on addressing key obstacles to regenerative implementation.
Our goal, through this 4-part series of content and collaboration, is to collectively clarify these obstacles and to employ our community’s unique genius in order to accelerate working solutions that drive real-world results.
ABOUT THE SUMMIT
The 4th in our Regenerative Earth Summit Series will focus on Regenerative Narrative: Media, Messaging, and Storytelling. Over the course of two days on April 20th-21st 10am-2pm MT, this Summit will dive into the underlying narrative that serves as the baseline for regenerative approaches and to examine how to use this narrative with compelling storytelling to educate consumers and amplify authentic regenerative engagement. The summit will explore opportunities for storytelling through food, the power of restorative partnerships, evaluate what is transparent marketing, and address key talking points to help educate consumers about regenerative approaches. As always, the summit will provide opportunity for Q&A and discussion with speakers and panelists as well as amongst attendees.
The Regenerative Earth Summit 4-part series is accelerating the conversation from regenerative learning to regenerative action—from the why to the how. We are offering the Summit as an opportunity for you to engage with other regenerative leaders in a creational effort, focused on addressing key obstacles to regenerative implementation.
Our goal, through this 4-part series of content and collaboration, is to collectively clarify these obstacles and to employ our community’s unique genius in order to accelerate working solutions that drive real-world results.
WHY THIS SUMMIT?
The Regenerative Earth Summit offers a unique opportunity to not only learn more about the implementation of regenerative principles in the business community, but to help create solutions to the current industry-wide bottlenecks that restrict broader adoption. Through inspiring keynote content and panel discussions, we’ll seed the framework and set the stage for multi-stakeholder discussions that lead to profound insights and workable solutions in the name of a brighter agricultural future. These working groups will focus on finance, supply chain, regulatory, farming, technology, marketing and much more. This is an opportunity to connect with other industry leaders, to create collaborative solutions and to help steer the next step in the regenerative evolution!
WHY THIS SUMMIT?
The Regenerative Earth Summit offers a unique opportunity to not only learn more about the implementation of regenerative principles in the business community, but to help create solutions to the current industry-wide bottlenecks that restrict broader adoption. Through inspiring keynote content and panel discussions, we’ll seed the framework and set the stage for multi-stakeholder discussions that lead to profound insights and workable solutions in the name of a brighter agricultural future. These working groups will focus on finance, supply chain, regulatory, farming, technology, marketing and much more. This is an opportunity to connect with other industry leaders, to create collaborative solutions and to help steer the next step in the regenerative evolution!
WHO'S COMING?
The Regenerative Earth Summit convenes visionary leaders from the food and fashion industries, farmers, ranchers, entrepreneurs, investors, activists, and academics working collaboratively to tackle the audacious vision of shifting how agriculture is practiced. With mindfulness practice, interactive working sessions, Regenerative Slams, and panel conversations, colleagues will generate ideas and actionable steps to change the status quo and bring new vigor and rigor to sourcing and partnerships across sectors. By working collaboratively across and within industry sectors, we accelerate the systems change we need to see in a regenerative future.
If you are bold, impassioned catalyst for change — this event welcomes YOU.
WHO'S COMING?
The Regenerative Earth Summit convenes visionary leaders from the food and fashion industries, farmers, ranchers, entrepreneurs, investors, activists, and academics working collaboratively to tackle the audacious vision of shifting how agriculture is practiced. With mindfulness practice, interactive working sessions, Regenerative Slams, and panel conversations, colleagues will generate ideas and actionable steps to change the status quo and bring new vigor and rigor to sourcing and partnerships across sectors. By working collaboratively across and within industry sectors, we accelerate the systems change we need to see in a regenerative future.
If you are bold, impassioned catalyst for change — this event welcomes YOU.
KEYNOTE SPEAKERS
Chris Newman
Co-founder, Sylvanaqua Farms
Sylvanaqua Farms’ co-founder, Chris Newman, is a permaculturalist and an outspoken evangelist of ecological, economic, and social sustainability in food. He’s garnered both criticism and praise for 1.) advocating a moderate, pragmatic approach to sustainable food systems that recognizes the complementary roles of both ecological farming and technological innovation; 2.) frank discussions of the intersection of race ... Read More
Brian Wachtler
President and Partner, Haberman Modern Storytellers for Pioneers
Haberman is a marketing communications agency with a clearly defined mission — to tell the stories of pioneers making a difference in the world. Brian is an expert at marrying mission, message and media, Brian and Haberman have helped numerous organizations step into the power of storytelling to inspire engagement, drive positive change and grow their businesses... Read More
SPEAKERS
SUMMIT ACTIVATOR
Seleyn DeYarus
Founder & Executive Director, Regenerative Rising
Seleyn DeYarus is Founder and Executive Director of Regenerative Rising. She is recognized for helping to galvanize the global regenerative movement by convening thought leaders from business, civic, academia and agriculture networks for shared solutions to extractive models in the food, fashion and beauty industries. Seleyn designs experiences to accelerate achieving broader commitments to social and environmental justice, climate action and building a regenerative economy... Read More
Elizabeth Candelario
Advisory Board, Regenerative Rising & Owner, Studio Airstream
Elizabeth Candelario works at the nexus of food, agriculture, and climate change, and is most passionate about uniting brands and nonprofits to activate social mission causes in innovative ways that benefit both. She works throughout the USA and Europe via her USA-based consultancy Studio Airstream and as a partner with Merika Advisory in the UK.... Read More
SCHEDULE
Tuesday April 20, 2021
Time Zones are in Mountain Time (MST)
Welcome and Introduction to the Regenerative Earth Summit - Session 4 Elizabeth Candelario, Summit Activator & Advisory Board, Regenerative Rising Seleyn DeYarus, Summit Activator & Founder, Regenerative Rising | |
Indigenizing Agriculture Keynote & Q&A Chris Newman, Co-Founder, Sylvanaqua Farms Sponsored by Simple Mills | |
Regenerative Slam™: Stories our Hearts Need to Hear Right Now | |
Panel with Q&A: Exploring the Power of Multi-Channel Storytelling Sarah Mock, Food, Ag, and Rural Issues Writer & Researcher Paul J Lynch , Founder & CEO, Cage Free Productions Yoli Ouiya, Founder, Yoli's Green Living Gibson Thomas, Founder, Edible Marin & Wine Country Moderator: Max Goldberg, Founder of Organic Insider | |
Breakout Face to Face Chat Rooms for Discussion | |
Regenerative Slam™ Hail The Regenerators Tracy Miedema, Vice President, Innovation & Brand Development at Presence Marketing | |
Panel with Q&A: Big Stories Bold Brands Colleen Kavanagh, Founder & CEO, Zego Foods Amit Hooda, Founder & CEO Secteur 6; Founder, Heavenly Organics GT Dave, Founder & CEO, GT Synergy Kombucha Nancy Astarae Metcalf, Sr. Marketing Manager, Dr. Bronners Moderator: Tracy Miedema, Vice President, Innovation & Brand Development at Presence Marketing | |
Regenerative Slam™: Once Upon A Farm – A Better Story Starts Here John Foraker, Co-Founder & CEO, Once Upon A Farm | |
Summit Roundup Elizabeth Candelario, Summit Activator & Advisory Board, Regenerative Rising Seleyn DeYarus, Summit Activator & Founder, Regenerative Rising | |
Aprés Networking Meet & Greet |
Wednesday April 21, 2021
Time Zones are in Mountain Time (MST)
Welcome and setting the context for our time together Elizabeth Candelario, Summit Activator & Advisory Board, Regenerative Rising Seleyn DeYarus, Summit Activator & Founder, Regenerative Rising | |
The Art of the Story Keynote with Q&A Brian Wachtler, President and Partner, Haberman Modern Storytellers for Pioneers | |
Regenerative Slam™: How To Talk About Food & Climate Toolkit Eve Turow-Paul, Founder and Executive Director, Food for Climate League | |
Breakout Face to Face Chat Rooms for Discussion | |
Regenerative Slam™ : Reconnecting to Native Foodways Armando 'Mandu' Medinaceli, Indigenous Education Director at NāTIFS - North American Traditional Indigenous Food Systems Sponsored by Simple Mills | |
Panel & Q&A: Transformative Relationships as Story Alison Czeczuga, Director Social Impact and Responsibility, Gaia Herbs Tyson Sampson, Member, the WNC Band of Cherokee, Bigwitch Indian Wisdom Initiative & Bigwitch Botanicals Dawn Sherman, CEO, Native American Natural Foods Chris Oliviero, General Manager, Niman Ranch Angela Dawson, Founder, 40 Acres Co-op Penny Tompkins, Manager, Corporate Social Responsibility, Charlottes Web Moderator: Zeenab Aneez, Communications Manager, HEAL Food Alliance | |
Regenerative Slam™ : The 90 Second Story Short-film to be announced | |
Panel with Q&A: Telling the Good Farm Animal Story Michael Murray, CEO, Teton Waters Ranch Russell Diez-Canseco, CEO, Vital Farms John Ghingo, President, Applegate Anne Malleau, Executive Director, Global Animal Partnership Moderator: Lisa Mabe-Konstantopoulos, Marketing Communications for Land to Market (Savory Institute;) Founder & CEO, Green Purse PR | |
Summit Roundup for Impact Elizabeth Candelario, Summit Activator & Advisory Board, Regenerative Rising Seleyn DeYarus, Summit Activator & Founder, Regenerative Rising | |
Aprés Networking Meet & Greet |
“The insights we gained from the 2019 Regenerative Earth Summit inspired Nature's Crops to work with our grower partners to transition our focus from sustainable to regenerative practices for all our specialty crop contract production. Collectively this is about 10,000 acres of production, but as these practices become applied to the grower’s overall acreage, the total impact could well be in excess of 100,000 acres.”
– Andrew Hebard, President & CEO of Natures Crops International
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