After making advertising history as a founding partner of the worldâ€™s most awarded agency, Crispin Porter + Bogusky, Alex Bogusky changed course to pursue a new way of doing business. In 2010, he turned his focus from being a brand advocate to a consumer advocate by launching the FearLess Revolution with his wife Ana. With the economy and ecosystem in trouble, Bogusky noticed that the rules of business are changing. Businesses today are striving to provide more transparency, collaboration and democracy, and ultimately more value, he says. In 2011, Alex partnered with Ana, Rob Schuham and John Bielenberg to launch COMMON, a collaborative network for rapidly prototyping social ventures under a unified brand. Through the Made Movement, Alex and Ana also promote U.S. manufacturing that creates jobs at home. Ana launched Mrs American Made blog to focus on Made in the USA Fashion. Recently, the two partnered with a team of longtime area entrepreneurs to create Skoop superfoods supplements. Most recently, Alex has launched Fearless, a new social impact advertising agency.
Alex and Ana Bogusky
March 1, 2014