Elizabeth Candelario has worked in both the non-profit and for-profit sectors and believes passionately in the role of business to drive social mission. She is an innovator and a social entrepreneur, and has broad experience in agriculture and climate change.
Most recently, Elizabeth served as President of Demeter USA, a member of Demeter International, the oldest ecological certification organization in the world. Demeter’s vision is to heal the planet through Biodynamic agriculture, a holistic and regenerative farming system that represents the highest paradigm of sustainability. During her eleven years of service, Elizabeth built a nationally recognized non-profit and worked with leading natural food companies to bring Biodynamic products to Whole Foods Market and other national retailers. By successfully positioning Biodynamic as an emerging trend in natural food space, Elizabeth was able to leverage that momentum to encourage agriculture to move to a more regenerative model. Elizabeth also worked with the companies to authentically convey their agricultural commitment, strengthening their brand positioning in the eyes of their customers.
Prior to her eleven year service with Demeter, she served in sales and marketing leadership roles for various premier and award-winning wineries. Her brand marketing and sales strategies have included innovative campaigns that have environmental, cause marketing, and cultural components. In addition she helped conduct the successful turnaround of a winery by connecting the owners’ values to the brand. Elizabeth also has extensive experience working with non-profits in various roles including founder, president, vice-chair, development chair, and board member, as well as consultant.
After leaving Demeter, Elizabeth re-launched Studio Airstream, a strategic marketing practice specializing in organizational development, business development, and cause marketing projects designed to connect brands to consumers through their hearts. Elizabeth is an accomplished public speaker- appearing at national food and environmental conferences- and has written a number of articles on agriculture and climate change.