Mike Murray, CEO of Teton Waters Ranch, was hand-selected to set, lead and execute an inspiring new Vision and Growth Plan for the leading grass-fed beef solutions company.
Mike is a 25 year CPG veteran with a passion for leading mission-driven food brands to the ethical definition of success.
After 10 years successfully growing iconic brands like Betty Crocker, Nature Valley and LARABAR at General Mills, he transitioned to the natural side of the industry to lead plant-based pioneer So Delicious Dairy Free from $54 to $195 MM in 3 years.
Having driven the successful SDDF exit and integration into White Wave Foods, Mike was recruited to leverage his proven leadership, team-building, innovation strategy and brand-building skills as CEO of high-growth free-from snacking brand free2b Foods.
Now, as TWR’s CEO, Mike and team are working diligently against their mission to create a more regenerative, humane, healthy food system for all.
Mike earned his MBA at UCLA, and lives in the Front Range with his wife Sunshine and three sons Sean, Kyle & Connor. They love enjoying the CO outdoors together, from team sports to hiking, biking and skiing.