Pablo Munoz Ledo 

Pablo is formerly the founder and leader of an integrated marketing group in Mexico City, in the early 90’s Pablo relocated in a small farm close-by. He founded Aires de Campo (Mexican organic label) in 2001. Five years later he left the company and devoted my time entirely to lead a non-profit organization called Bionexos. In the following years, as a purpose-driven product design/ marketing consultant, Pablo helped large Mexican sustainable farming cooperatives and associations launch their products in European markets and developed their own overseas distribution companies. He also initiated a consumers’ organic food hubs cooperative model based on the principles of direct local sourcing, the first in its kind in Mexico. After relocating with his family in San Francisco Bay Area, summing-up all of his abilities and experiences he founded LookINTO, a digital story-sharing platform to create deep engagement between purpose-driven producers and conscious consumers. Pablo serves in the Board of Directors of the Agricultural Institute of Marin (AIM) and is the Vice President of the recently founded Regen1 Alliance, a multi-stakeholder nonprofit organization created to equitably and inclusively accelerate the transition to Regenerative Agriculture and to catalyze regenerative transformation.