Episode #30 – The Business Case for Regenerative Beef Production 

 November 9, 2021

It’s estimated that Americans consume 20 billion hot dogs a year. The hotdog is a staple American meat product and due to their high processing they are not exactly healthy. Because of this, Applegate has always seen the hot dog as a key product in their mission to Change the Meat We Eat. This month, Applegate launched the Do Good Dog, which is the first nationally available hot dog made from verified regenerative US grasslands. The Do Good Dog completely re-imagines the quality of meat that is typically used in hotdogs. In this episode of Regenerative Rising Podcast – Elevating Voices Activating Change, guest host Gina Asuodegan, Vice President of Mission and Innovation, Applegate speaks with Olivia Harries, MBA Student at UC Berkeley and Director of Product Development & Private Brand, Imperfect Foods and Emily Pelissier, Associate Director at the Berkeley Haas Center for Responsible Business about the unique partnership that arose between Applegate and UC Berkeley Haas Center for Responsible Business when a handful of MBA students were asked, 

“What would it take to produce a carbon-neutral hotdog from farm to fork?”

Climate change and meat production are very connected, but why are folks so hung up on carbon? What are the benefits and downsides of talking about carbon neutrality? The MBA students at UC Berkeley started looking beyond carbon to see what is happening across the beef production supply chain when we raise the bar on health and environmental standards. The result was the Carbon Neutral Hot Dog Report. This report is more than a strategic plan to launch a new product line, it is a cautionary tale around focusing on one element in a living system and inspires a more holistic approach to the Business Case for Regenerative Beef Production. Grab a Do Good Dog, sit down, and listen to this exclusive podcast episode where Applegate and UC Berkeley present the Business Case for Regenerative Beef Production and a holistic approach to bringing a regenerative product to market that could benefit the whole supply chain and beef industry at large.

Head over to Applegate.com to find links to the full reports.

Regenerative Rising Podcast
Regenerative Rising Podcast
Episode #30 - The Business Case for Regenerative Beef Production


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