A nearly 30 year veteran of the natural products industry, Angela has had the opportunity to build structure, vision, and teams at many levels – as a retailer, board member, community member, and as the leader of a mission-driven vertically integrated natural products legacy brand.
As the former CEO and President of Gaia Herbs, she acted as steward of growth, strategy, and the building of a world-class team for North America’s top herbal supplement brand for over a decade, starting in May 2008. These roots have enabled her to dig deeply into what it means to be a business that measures success by a new set of standards, considering people and planet as valued stakeholders and using success indicators that go beyond profitability. In that spirit, Angela led work to certify Gaia Herbs as a Living Wage Employer in 2016, and as a B Corporation in 2018. Her tenure led the brand through tremendous growth, innovation, and industry change, all while remaining true to the mission of connecting plants and people.
Her love affair with the natural products industry, which began when she was 16 years old working in the supplement aisles of her local health food store, continues to this day. As a passionate advocate for using business as a vehicle to promote positive change, Angela brings that same ethos to her board and advisory work, including as a Founding Board Member for Naturally Austin, as a board member for climate education leader Regenerative Rising, and as an independent board director and advisor for other CPG businesses in the natural products space. A vegetarian and organic gardener since birth, Angela considers herself a lifelong student, with pursuits ranging from ethnobotany, to mastering the art of kitchen fermentation (ideally in the form of a perfect loaf of sourdough bread), and conscious leadership practices. When not burying her nose in a book or her hands in the dirt, she can be found at home in the Austin Hill Country with her husband and their 4 daughters.