Episode #36 – Andrew Hebard 

 June 14, 2022

On this episode of the Regenerative Rising Podcast – Elevating Stories, Activating Change, host Seleyn DeYarus, Founder and Executive Director of Regenerative Rising, speaks with Andrew Hebard, Founder and Chief Executive Officer of Nature’s Crops International, about the potent story of a little known plant, the humble Ahiflower. Nature’s Crops partners with farmers to grow specialty crops, like Ahiflower along with other specialty crops not typically grown for which Nature’s Crop builds markets to sell into select industries.

During this conversation, Andrew recalls how he and Seleyn met at Regenerative Rising’s 2019 Regenerative Earth Summit and that he became inspired to collaborate with Nature’s Crops’ farmer partners to pivot from conventionally managed cropping systems to almost entirely regeneratively managed land over the span of two growing seasons. He speaks about his quest to find a healthy Omega rich plant that could be cultivated and brought to market. He shares a journey of discovering the humble Ahiflower and how through years of patient trial and error with partnering farmers to find best approaches to large scale cultivation of this shy plant.

You will be inspired by the passionate motivation behind this long pursuit to find a good plant-based fat as a way to reduce the deleterious impact of overfishing on ocean and marine health. Andrew’s deep care for this impact has been the primary driver of his search for a plant that can bring a healthy Omega-rich oil to market that would be versatile in how it can be offered as an ingredient to the food and beverage industry. You’ll learn about how much effort and research is behind this plant’s efficacy and how it brings a healthy plant-based Omega rich fat to our diets. Tune in now to learn about how intention, focus and passion can combine to bring meaningful solutions to the marketplace and into our diets and how our choices can be a powerful ally for better outcomes.

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Read Full Transcript of the Episode (Episode #36 – Andrew Hebard)

*PLEASE NOTE: This transcript has been transcribed using ML (Machine Learning) algorithm, and may not contain the most accurate version of what was shared in the episode.

 

spk_1 [0:00] Welcome to regenerative Rising Elevating stories, activating change. I'm your host Salangi ours and with me today is Andrew Hibbard Andrew is the founder and Ceo of nature's crops, which is bringing to us a plant ahi flower.

spk_1 [0:14] The objective is to make this speech to text process quicker, cheaper, on a bit more enjoyable.

spk_1 [0:20] That is going to kind of blow your mind is my prediction.

speaker [0:08]

speaker [0:26]

speaker [0:30] As you listen to our conversation. Welcome. Welcome to regenerative Rising Elevating stories, activating change.

speaker [0:12] I'm your host Salangi ours and with me today is Andrew Hibbard Andrew is the founder and Ceo of nature's crops, which is bringing to us a plant ahi flower.

speaker [0:26] That is going to kind of blow your mind is my prediction.

speaker [0:30] As you listen to our conversation. Welcome. Welcome. Hi Selena. Thank you so much for hosting me today and letting me be interviewed.

speaker [0:40] Well it's an honor and a pleasure. And you know, you and I met back in I think 2019 at the regenerative Earth Summit.

speaker [0:50] And one thing you told me when we just recently reconnected that I would love to begin with as sort of this beautiful Welcome.

speaker [0:34] Hi Selena. Thank you so much for hosting me today and letting me be interviewed.

speaker [0:40] Well it's an honor and a pleasure. And you know, you and I met back in I think 2019 at the regenerative Earth Summit.

speaker [0:50] And one thing you told me when we just recently reconnected that I would love to begin with as sort of this beautiful um, evolution and impact of the work that regenerative Rising does in the world.

speaker [1:05] Is that regenerative agriculture, uh, found a very special place in your heart and in your work following the 2019 summit.

speaker [1:16] Could you share a bit about that? Absolutely. Um, um, evolution and impact of the work that regenerative Rising does in the world.

speaker [1:05] Is that regenerative agriculture, uh, found a very special place in your heart and in your work following the 2019 summit.

speaker [1:16] Could you share a bit about that? Absolutely. Um, so a little bit of put it into context, my background and my company grows specialty crops on contract for select industries and we sort of crops that we grow or we ask farmers to grow for us or we contract farmers to grow for us.

speaker [1:36] The sort of crops that they wouldn't ordinarily grow and rely on the open market to sell their product to their kind of unusual and they need a lot of oversight.

speaker [1:20] so a little bit of put it into context, my background and my company grows specialty crops on contract for select industries and we sort of crops that we grow or we ask farmers to grow for us or we contract farmers to grow for us.

speaker [1:36] The sort of crops that they wouldn't ordinarily grow and rely on the open market to sell their product to their kind of unusual and they need a lot of oversight.

speaker [1:44] Um, so we truly have a partnership with those farmers, We explain to them how we want them to be grown.

speaker [1:50] Um, and they comply with certain certifications or designations, the obvious ones doing things like non GMO or organic or what have you and we're always looking to challenge ourselves to do better and particularly do better for our customers and their customers which is the ultimate consumer Um, so we truly have a partnership with those farmers, We explain to them how we want them to be grown.

speaker [1:50] Um, and they comply with certain certifications or designations, the obvious ones doing things like non GMO or organic or what have you and we're always looking to challenge ourselves to do better and particularly do better for our customers and their customers which is the ultimate consumer and it's not been practical for us for very for a lot of reasons to shift from conventional agriculture to organic agriculture.

speaker [2:19] A lot of the farmers that we work with, I just can't make that leap and if we tried to go down that route we'd have lost a key part of our relationships with growers would have disenfranchising.

speaker [2:09] and it's not been practical for us for very for a lot of reasons to shift from conventional agriculture to organic agriculture.

speaker [2:19] A lot of the farmers that we work with, I just can't make that leap and if we tried to go down that route we'd have lost a key part of our relationships with growers would have disenfranchising.

speaker [2:31] Um So when I attended the regions of Earth Summit and learned about regenerative agriculture and and that many of your friends and some of the very influential speakers that this light went off thought gosh that that really is very doable for us as a business because it's not asking them to make huge step changes in their business.

speaker [2:49] It's sort of incremental changes and mindful changes Um So when I attended the regions of Earth Summit and learned about regenerative agriculture and and that many of your friends and some of the very influential speakers that this light went off thought gosh that that really is very doable for us as a business because it's not asking them to make huge step changes in their business.

speaker [2:49] It's sort of incremental changes and mindful changes that are very much aligned with nearly all farmers view of their stewards of the land.

speaker [2:58] So it's about how can I be a better stewards than that.

speaker [3:01] So it kind of started thinking about that and went through a process of implementing it and that are very much aligned with nearly all farmers view of their stewards of the land.

speaker [2:58] So it's about how can I be a better stewards than that.

speaker [3:01] So it kind of started thinking about that and went through a process of implementing it and over pretty much two growing seasons.

speaker [3:11] We went from almost 100% conventionally grown crops to I can't say 100% but I would say in the high nineties percent regenerative li growing crops which was a huge accomplishment.

speaker [3:24] We feel very proud of it. Our customers feel very pleased that they understand what that means.

speaker [3:30] A key part of our role is to educate them. What regenerative actually means.

speaker [3:08] over pretty much two growing seasons. We went from almost 100% conventionally grown crops to I can't say 100% but I would say in the high nineties percent regenerative li growing crops which was a huge accomplishment.

speaker [3:24] We feel very proud of it. Our customers feel very pleased that they understand what that means.

speaker [3:30] A key part of our role is to educate them. What regenerative actually means.

speaker [3:34] Um show them what regenerative actually means. And the thing that I hadn't quite, Um show them what regenerative actually means.

speaker [3:37] And the thing that I hadn't quite, I hadn't quite dawned on us at the time is that is the multiplier effect and this is what you and I were talking about in that.

speaker [3:48] So say we grow maybe 10,000 acres of crops a year with farmers in different countries and different regions.

speaker [3:41] I hadn't quite dawned on us at the time is that is the multiplier effect and this is what you and I were talking about in that.

speaker [3:48] So say we grow maybe 10,000 acres of crops a year with farmers in different countries and different regions.

speaker [3:56] Those crops may only make up 20% of that farmers holding.

speaker [3:56] Those crops may only make up 20% of that farmers holding.

speaker [4:01] So it's really not practical for many growers to say I'm going to grow that field regenerative lee.

speaker [4:08] But those four non regenerative lee. So what we're encouraging them to do is take a regenerative approach to the whole farm holistic.

speaker [4:01] So it's really not practical for many growers to say I'm going to grow that field regenerative lee.

speaker [4:08] But those four non regenerative lee. So what we're encouraging them to do is take a regenerative approach to the whole farm holistic.

speaker [4:16] So whereas we might contract 10,000 acres, were actually impacting 50,000 acres.

speaker [4:22] Um so you get this great multiplier effect and of course then you get neighbors looking at neighbors and how they're doing.

speaker [4:29] And what we're trying to also show is that you can make these changes So whereas we might contract 10,000 acres, were actually impacting 50,000 acres.

speaker [4:22] Um so you get this great multiplier effect and of course then you get neighbors looking at neighbors and how they're doing.

speaker [4:29] And what we're trying to also show is that you can make these changes with no disruption to your business, no disruption to our business, no added cost and actually quite impactful benefits to the environment, which we're now learning how to quantify how we capture that data and quantify it and demonstrate that actually going through these processes having a meaningful impact at the environmental level.

speaker [4:54] So thank you, you opened our eyes to these things and we came away and we sort of with no disruption to your business, no disruption to our business, no added cost and actually quite impactful benefits to the environment, which we're now learning how to quantify how we capture that data and quantify it and demonstrate that actually going through these processes having a meaningful impact at the environmental level.

speaker [4:54] So thank you, you opened our eyes to these things and we came away and we sort of Yeah, we now walk the walk as well.

speaker [5:04] There there is really nothing more nourishing to my work and my efforts than to hear stories such as yours Andrew that the whole intention of the regenerative Earth Summit is really kind of like a 101 Yeah, we now walk the walk as well.

speaker [5:04] There there is really nothing more nourishing to my work and my efforts than to hear stories such as yours Andrew that the whole intention of the regenerative Earth Summit is really kind of like a 101 two.

speaker [5:24] Why is regenerative agriculture? Why is this frame around this principled approach to place sourced agriculture, where you look at what is the highest evolutionary potential of this place and how can I be in service to that?

speaker [5:39] What are the complexities that maybe are not as well understood?

speaker [5:44] You know, what are what's the biodiversity opportunity here? What's the water uh protection and and usage available?

speaker [5:52] And how can we two. Why is regenerative agriculture? Why is this frame around this principled approach to place sourced agriculture, where you look at what is the highest evolutionary potential of this place and how can I be in service to that?

speaker [5:39] What are the complexities that maybe are not as well understood?

speaker [5:44] You know, what are what's the biodiversity opportunity here? What's the water uh protection and and usage available?

speaker [5:52] And how can we focus on soil health because soil as you know, especially when we start to talk about this plant that you're bringing to the market, its health is going to convert to even better health for those who consume it.

speaker [6:10] So it's a very logical rational and also very um, I almost want to use the word, you know, it's a deep respect focus on soil health because soil as you know, especially when we start to talk about this plant that you're bringing to the market, its health is going to convert to even better health for those who consume it.

speaker [6:10] So it's a very logical rational and also very um, I almost want to use the word, you know, it's a deep respect for the living systems that we are deeply interwoven inside of as human beings on a living planet and that our opportunity as you were saying, you know, farmers are land stewards and I think it's really important for all of us to remember most farmers definitely care about the land for the living systems that we are deeply interwoven inside of as human beings on a living planet and that our opportunity as you were saying, you know, farmers are land stewards and I think it's really important for all of us to remember most farmers definitely care about the land now, Are they all in on the same page around?

speaker [6:49] How do we really support deep well being on land? I think that's what's beautiful about this moment in time is we're starting to co evolve a remembrance almost that the soil is the foundation of life and when we work to contribute to all of the life inside of soil to really thrive, now, Are they all in on the same page around?

speaker [6:49] How do we really support deep well being on land? I think that's what's beautiful about this moment in time is we're starting to co evolve a remembrance almost that the soil is the foundation of life and when we work to contribute to all of the life inside of soil to really thrive, it creates this beautiful knock on effect that affects everything in our reality.

speaker [7:18] You articulated so well and I completely, I completely agree with you and you know what, what this has been for us has been, it's a shifting in consciousness is a shifting in approach and what I really like about it probably, it creates this beautiful knock on effect that affects everything in our reality.

speaker [7:18] You articulated so well and I completely, I completely agree with you and you know what, what this has been for us has been, it's a shifting in consciousness is a shifting in approach and what I really like about it probably, I don't know if I can say more than anything else, but as much as anything else that it's not a parcel fail situation and that was what was a real limiter for us moving to something such as organic production, I don't know if I can say more than anything else, but as much as anything else that it's not a parcel fail situation and that was what was a real limiter for us moving to something such as organic production, um it's very much a case of you've achieved this and if you can't achieve it, you're kind of like snakes and snakes and ladders, you know, you get back back to square one.

speaker [7:56] And so this idea of continuous improvement and shifting mindsets and making more mindful decisions really aligns with our business and what we're trying to do and um it's very much a case of you've achieved this and if you can't achieve it, you're kind of like snakes and snakes and ladders, you know, you get back back to square one.

speaker [7:56] And so this idea of continuous improvement and shifting mindsets and making more mindful decisions really aligns with our business and what we're trying to do and you know, one of the knock on knock ons from going down the regenerative agricultural process was we're now under B corp certification.

speaker [8:18] So, so we're going through the review process. We've submitted our application and that made us think beyond just the regenerative agricultural piece that made us think about how can we be regenerative as a business?

speaker [8:30] And we're in the business of producing ingredients that we think are regenerative to your health.

speaker [8:10] you know, one of the knock on knock ons from going down the regenerative agricultural process was we're now under B corp certification.

speaker [8:18] So, so we're going through the review process. We've submitted our application and that made us think beyond just the regenerative agricultural piece that made us think about how can we be regenerative as a business?

speaker [8:30] And we're in the business of producing ingredients that we think are regenerative to your health.

speaker [8:36] And we're also in the business by supplying these ingredients. They're actually having a regenerative effect on our oceans.

speaker [8:43] So I just like the whole idea about regeneration and as you say at this time in our lives, in our evolution in our progression, we've got to be thinking about things like regeneration.

speaker [8:54] Yes, we do. And I, you know, the term for some people is a new term but the construct and the concept is ancient.

speaker [8:36] And we're also in the business by supplying these ingredients. They're actually having a regenerative effect on our oceans.

speaker [8:43] So I just like the whole idea about regeneration and as you say at this time in our lives, in our evolution in our progression, we've got to be thinking about things like regeneration.

speaker [8:54] Yes, we do. And I, you know, the term for some people is a new term but the construct and the concept is ancient.

speaker [9:03] You know, if you think about what that word just says, if you just ponder regeneration to generate and you know, we're generational as human beings.

speaker [9:16] So to be regenerative is to have this different relationship to time and time becomes a much longer arc and it exceeds beyond yourself You know, if you think about what that word just says, if you just ponder regeneration to generate and you know, we're generational as human beings.

speaker [9:16] So to be regenerative is to have this different relationship to time and time becomes a much longer arc and it exceeds beyond yourself and goes to multiples of generations forward which connects beautifully to a lot of indigenous teachings that are always about how do you care for seven generations forward?

speaker [9:42] And we are not accustomed, you know, think about our quick returns and and goes to multiples of generations forward which connects beautifully to a lot of indigenous teachings that are always about how do you care for seven generations forward?

speaker [9:42] And we are not accustomed, you know, think about our quick returns and quarterly reports.

speaker [9:49] We've lost that thread of connection to a longer arc of time, often beyond our own personal existence.

speaker [9:59] But to care about those who will exist beyond our time frame is a really new way to activate quarterly reports.

speaker [9:49] We've lost that thread of connection to a longer arc of time, often beyond our own personal existence.

speaker [9:59] But to care about those who will exist beyond our time frame is a really new way to activate us of privilege to be in service to this much more life affirming approach that is inclusive of our great, great great great great great grandchildren.

speaker [10:21] So, so this is completely, well, it's kind of like what we're going to talk about for christmas this year.

speaker [10:09] us of privilege to be in service to this much more life affirming approach that is inclusive of our great, great great great great great grandchildren.

speaker [10:21] So, so this is completely, well, it's kind of like what we're going to talk about for christmas this year.

speaker [10:28] I bought my wife the book braided sweet braiding sweetgrass, braiding sweetgrass and my daughter, my daughter's bought it for me and we hadn't, we hadn't and we were opening our little stockings around the christmas tree I bought my wife the book braided sweet braiding sweetgrass, braiding sweetgrass and my daughter, my daughter's bought it for me and we hadn't, we hadn't and we were opening our little stockings around the christmas tree and we hadn't discussed this, we hadn't thought about it, but now how good is that that we are starting to think along the lines of giving gifts like this that have a have a deep meaning and educational, you know, sort of component to it as well.

speaker [10:59] So I thought that as you say about that arc of time, that's a great example of how we're looking back to and we hadn't discussed this, we hadn't thought about it, but now how good is that that we are starting to think along the lines of giving gifts like this that have a have a deep meaning and educational, you know, sort of component to it as well.

speaker [10:59] So I thought that as you say about that arc of time, that's a great example of how we're looking back to to prior generations and different cultures and how they view the land and the passing of time.

speaker [11:10] So, exactly, I love it. Well, braiding sweetgrass is my ultimate favorite.

speaker [11:16] We have a doggy. I'm here to just, I'm just, she come on in, have a seat with to prior generations and different cultures and how they view the land and the passing of time.

speaker [11:10] So, exactly, I love it. Well, braiding sweetgrass is my ultimate favorite.

speaker [11:16] We have a doggy. I'm here to just, I'm just, she come on in, have a seat with we here at regenerative rising, we love critters.

speaker [11:30] So there's always a place we here at regenerative rising, we love critters.

speaker [11:30] So there's always a place That's great welcome. She turned up on our doorstep.

speaker [11:38] She's 12 years old now she turned up on our doorstep and we think she was about five or six weeks old blue eyes covered in ticks and fleas and just found a way to our little sort of homestead and she was curled up on the doorstep and I thought my accused, my eldest daughter said, you got this from a shelter, didn't you should know that.

speaker [11:57] I promised that she found her way here. That's great welcome.

speaker [11:36] She turned up on our doorstep. She's 12 years old now she turned up on our doorstep and we think she was about five or six weeks old blue eyes covered in ticks and fleas and just found a way to our little sort of homestead and she was curled up on the doorstep and I thought my accused, my eldest daughter said, you got this from a shelter, didn't you should know that.

speaker [11:57] I promised that she found her way here. Anyway. She's been just such a loyal companion for what is her name, piper piper piper is welcome.

speaker [12:07] I have cats, they may wander in. But yeah, it's all part of our truer ethos around yes, to life.

speaker [11:59] Anyway. She's been just such a loyal companion for what is her name, piper piper piper is welcome.

speaker [12:07] I have cats, they may wander in. But yeah, it's all part of our truer ethos around yes, to life.

speaker [12:18] So braiding sweetgrass, written by Robin Wall Kimerer is an extraordinary journey and she's such an exquisite writer.

speaker [12:30] I literally, I read the book twice and I've cried every chapter So braiding sweetgrass, written by Robin Wall Kimerer is an extraordinary journey and she's such an exquisite writer.

speaker [12:30] I literally, I read the book twice and I've cried every chapter I can see it is just very impactful and I'm enjoying I'm probably a third of the way through, but it's a great book.

speaker [12:43] Well keep going, get through it. It's potent. It's not always an easy thing to read because she speaks truth and sometimes the truth is uncomfortable, I can see it is just very impactful and I'm enjoying I'm probably a third of the way through, but it's a great book.

speaker [12:43] Well keep going, get through it. It's potent. It's not always an easy thing to read because she speaks truth and sometimes the truth is uncomfortable, I'm glad you brought that up and thank you for sharing.

speaker [12:58] It's perfect. It's aligned perfectly with our conversation. I'm glad you brought that up and thank you for sharing.

speaker [12:58] It's perfect. It's aligned perfectly with our conversation. So in in moving into this incredible work that you're doing through nature's crops through the ahi Flower.

speaker [13:12] I I had never heard of Ahi Flower before, I met you and I think it's probably not an uncommon experience for most folks who may be listening to this podcast that they've never heard of Ahi flower and when you start to tell us So in in moving into this incredible work that you're doing through nature's crops through the ahi Flower.

speaker [13:12] I I had never heard of Ahi Flower before, I met you and I think it's probably not an uncommon experience for most folks who may be listening to this podcast that they've never heard of Ahi flower and when you start to tell us the attributes of this plant, it's even more stunning that it isn't like on the front page as a pathway for a lot of solutions to issues around our planet's well being and people's well being.

speaker [13:43] So I'm cueing you, my friend to share with us the potent the attributes of this plant, it's even more stunning that it isn't like on the front page as a pathway for a lot of solutions to issues around our planet's well being and people's well being.

speaker [13:43] So I'm cueing you, my friend to share with us the potent story of the Ahi flower.

speaker [13:50] Gosh, well thank you. Well, I hope I don't love any of our viewers into a coma listening listening to throw something at me if I talk too much scrolling back years and years ago and I lived in the UK.

speaker [14:05] A friend of mine was a fat chemist now as I often joke, that doesn't mean he was a chemist who was overweight.

speaker [13:48] story of the Ahi flower. Gosh, well thank you. Well, I hope I don't love any of our viewers into a coma listening listening to throw something at me if I talk too much scrolling back years and years ago and I lived in the UK.

speaker [14:05] A friend of mine was a fat chemist now as I often joke, that doesn't mean he was a chemist who was overweight.

speaker [14:12] That means a chemist. Not that he was a chemist that studied facts and one of his many skills and accolades that he was the co inventor of Lorenzo's oil, That wonderful story that's been made into a great movie and his real passion and specialty was looking at the That means a chemist.

speaker [14:15] Not that he was a chemist that studied facts and one of his many skills and accolades that he was the co inventor of Lorenzo's oil, That wonderful story that's been made into a great movie and his real passion and specialty was looking at the wealth of unusual molecules that come from plants for health and wellness.

speaker [14:39] And he was particularly looking at the lipids, the fatty acid components and those that know about Lorenzo's oil will understand what his particular focus was at that time.

speaker [14:50] But so many of the facts that we just at the time were just segregated into saturated fat or unsaturated fat.

speaker [14:58] We didn't really know about the complexity and the depth of them.

speaker [14:33] wealth of unusual molecules that come from plants for health and wellness.

speaker [14:39] And he was particularly looking at the lipids, the fatty acid components and those that know about Lorenzo's oil will understand what his particular focus was at that time.

speaker [14:50] But so many of the facts that we just at the time were just segregated into saturated fat or unsaturated fat.

speaker [14:58] We didn't really know about the complexity and the depth of them.

speaker [15:02] And he started researching omega threes. And he started researching omega threes.

speaker [15:05] Um and the health benefits attributed to those and particularly how our diets are so much skewed now towards moving away from healthy facts that we should be incorporating into our diet.

speaker [15:17] And he said, look Andrew the work that we're doing on Omega three is, is really quite compelling.

speaker [15:22] There's clearly an opportunity here from a business point of view that so many people are deficient in their diet.

speaker [15:29] We're taking too much of the omega six is not nothing the omega threes, Um and the health benefits attributed to those and particularly how our diets are so much skewed now towards moving away from healthy facts that we should be incorporating into our diet.

speaker [15:17] And he said, look Andrew the work that we're doing on Omega three is, is really quite compelling.

speaker [15:22] There's clearly an opportunity here from a business point of view that so many people are deficient in their diet.

speaker [15:29] We're taking too much of the omega six is not nothing the omega threes, and I'm a little bit concerned that if this continues, if the science continues to evolve and our diets continue to steer off the healthy path, we're going to need more and more omega threes to sort of have a balanced nutritional intake and the impact that could have on the oceans could be catastrophic, and that's really what was driving him.

speaker [15:54] And he knew that that's a big passion mind because we're harvesting so many fish from the oceans to turn into fish oil, and I'm a little bit concerned that if this continues, if the science continues to evolve and our diets continue to steer off the healthy path, we're going to need more and more omega threes to sort of have a balanced nutritional intake and the impact that could have on the oceans could be catastrophic, and that's really what was driving him.

speaker [15:54] And he knew that that's a big passion mind because we're harvesting so many fish from the oceans to turn into fish oil, amongst other things, were turning them into animal feed and fertilizer and and he said, you know, from a sustainability point of view, this doesn't sit very well with me and I know you're both an agriculturalists and a botanist and if you could find something in the plant kingdom, that would be an alternative, amongst other things, were turning them into animal feed and fertilizer and and he said, you know, from a sustainability point of view, this doesn't sit very well with me and I know you're both an agriculturalists and a botanist and if you could find something in the plant kingdom, that would be an alternative, Then I think that would be something worth pursuing.

speaker [16:27] So that was kind of 30 years ago, I'm gonna interject right here because I want to pause and just kind of deepen a little bit in that foundational conversation because I think something we don't often pause and consider are these interconnected impacts were told, to take you know, fish liver oil or were told to take um Then I think that would be something worth pursuing.

speaker [16:27] So that was kind of 30 years ago, I'm gonna interject right here because I want to pause and just kind of deepen a little bit in that foundational conversation because I think something we don't often pause and consider are these interconnected impacts were told, to take you know, fish liver oil or were told to take um fish oil or were told to take different types of marine based life supplements for our health.

speaker [16:52] fish oil or were told to take different types of marine based life supplements for our health.

speaker [17:01] What we don't know is the way that is happening. There are literally ships that suck the fish out of the water.

speaker [17:11] There are netting systems that capture lots of life and destroys that life and a lot of it is just waste in the system, the way the system is set up and when you think about What we don't know is the way that is happening.

speaker [17:06] There are literally ships that suck the fish out of the water.

speaker [17:11] There are netting systems that capture lots of life and destroys that life and a lot of it is just waste in the system, the way the system is set up and when you think about the life that's dependent, that's marine life dependent on other meat, marine life for its existence and that we as the single species is extracting so much from the seas and not considering the impact on all the other mammals in the ocean and the other creatures and that whole web of life, we can't see it.

speaker [17:53] So it's the life that's dependent, that's marine life dependent on other meat, marine life for its existence and that we as the single species is extracting so much from the seas and not considering the impact on all the other mammals in the ocean and the other creatures and that whole web of life, we can't see it.

speaker [17:53] So it's this mystery space that we just don't even spend time considering.

speaker [17:59] So I just want to emphasize that having options from the plant world to provide omega 36 and nine in the balance that the human body needs.

speaker [18:11] And I would like you to address that too is just like how there's this important balance which is why we've been going after fish for that oil composition this mystery space that we just don't even spend time considering.

speaker [17:59] So I just want to emphasize that having options from the plant world to provide omega 36 and nine in the balance that the human body needs.

speaker [18:11] And I would like you to address that too is just like how there's this important balance which is why we've been going after fish for that oil composition and why having a plant alternative could be a revolution for.

speaker [18:29] And obviously we have to figure out what do we do for the people who make their livelihood off of fishing.

speaker [18:35] You know, how do we create new opportunities for those people simultaneously?

speaker [18:40] How do we create a new nutritional possibility that doesn't do that kind of damage to the ecosystem?

speaker [18:23] and why having a plant alternative could be a revolution for.

speaker [18:29] And obviously we have to figure out what do we do for the people who make their livelihood off of fishing.

speaker [18:35] You know, how do we create new opportunities for those people simultaneously?

speaker [18:40] How do we create a new nutritional possibility that doesn't do that kind of damage to the ecosystem?

speaker [18:47] Yeah, it's, you know, just as a put that into context, I had some friends over from the UK this past week and we went out of our local near a fishing ports near here Yeah, it's, you know, just as a put that into context, I had some friends over from the UK this past week and we went out of our local near a fishing ports near here and they wanted to see it just, it was a sight seeing trip.

speaker [19:04] We wanted to see some dolphins and we followed behind a shrimp trawler and they said, what's that?

speaker [19:11] So it's a, it's a shrimp ng boat and they were netting shrimps of course.

speaker [19:15] And and they wanted to see it just, it was a sight seeing trip.

speaker [19:04] We wanted to see some dolphins and we followed behind a shrimp trawler and they said, what's that?

speaker [19:11] So it's a, it's a shrimp ng boat and they were netting shrimps of course.

speaker [19:15] And you know, the sobering fact is that something like, and I don't know exactly every part of the world change has different statistics on this, but something like every £10 of life that they take out of the ocean, £1 is shrimp and the other £9 is fish that get discarded you know, the sobering fact is that something like, and I don't know exactly every part of the world change has different statistics on this, but something like every £10 of life that they take out of the ocean, £1 is shrimp and the other £9 is fish that get discarded so wasteful.

speaker [19:35] And and in many ways kind of heartbreak and depressing that we've got to think more beyond what are the, what are the unseen consequences of what we're doing.

speaker [19:45] And in many ways it's that sort of ugly truth of so wasteful.

speaker [19:35] And and in many ways kind of heartbreak and depressing that we've got to think more beyond what are the, what are the unseen consequences of what we're doing.

speaker [19:45] And in many ways it's that sort of ugly truth of having to confront these things.

speaker [19:50] And as you say, there is a knock on effect. We've got to address it.

speaker [19:53] Got to be honest and say this is this is the impact, what are we going to do about it?

speaker [19:57] Because there are livelihoods that rely on it. I'll be the first to accept that we can't just leave people cut off from that.

speaker [20:04] But we've got to find a way of transitioning no different to what we're trying to do with fossil fuels and renewables.

speaker [20:10] Absolutely. And I appreciate you creating that correlation because having to confront these things.

speaker [19:50] And as you say, there is a knock on effect. We've got to address it.

speaker [19:53] Got to be honest and say this is this is the impact, what are we going to do about it?

speaker [19:57] Because there are livelihoods that rely on it. I'll be the first to accept that we can't just leave people cut off from that.

speaker [20:04] But we've got to find a way of transitioning no different to what we're trying to do with fossil fuels and renewables.

speaker [20:10] Absolutely. And I appreciate you creating that correlation because I know of some projects I live in the state of colorado.

speaker [20:18] Colorado is a big fracking state. Oil and gas industry is very, very entrenched here and there are new initiatives going on under the leadership of folks who are really about creating a regenerative future for the state of Colorado.

speaker [20:35] And so there is actual investment being made in retraining I know of some projects I live in the state of colorado.

speaker [20:18] Colorado is a big fracking state. Oil and gas industry is very, very entrenched here and there are new initiatives going on under the leadership of folks who are really about creating a regenerative future for the state of Colorado.

speaker [20:35] And so there is actual investment being made in retraining the folks who are doing the work on the rigs and giving them an opportunity to move into green energy and other areas entirely.

speaker [20:52] So it's obviously possible, but it does require people to lean in and engage with the holistic scenario and think about, the folks who are doing the work on the rigs and giving them an opportunity to move into green energy and other areas entirely.

speaker [20:52] So it's obviously possible, but it does require people to lean in and engage with the holistic scenario and think about, you know, how maybe we could invent something different that is more discriminative about what is being caught maybe we have.

speaker [21:14] I mean, I just think there's you know, how maybe we could invent something different that is more discriminative about what is being caught maybe we have.

speaker [21:14] I mean, I just think there's a lot of opportunity were very creative being things I have confidence that we can come up with some better strategies that doing what we've been doing great with great problem solvers.

speaker [21:29] We've just got to confront the problem and but so back to our, you asked the question about, you know, the omega content and the balance and that's something.

speaker [21:41] So, a lot of opportunity were very creative being things I have confidence that we can come up with some better strategies that doing what we've been doing great with great problem solvers.

speaker [21:29] We've just got to confront the problem and but so back to our, you asked the question about, you know, the omega content and the balance and that's something.

speaker [21:41] So, you know, we we uh at the time and what we still do now is what we try to find is in the, in the plant world.

speaker [21:50] Plant kingdom plants that are underutilized, offer biodiversity, offer value added opportunities for farmers and regenerative ingredients for consumers and that can be processed in such a way that they go, they tread very lightly, nothing sort of has an invisible footprint, but they tread very lightly on the whole supply chain.

speaker [21:42] you know, we we uh at the time and what we still do now is what we try to find is in the, in the plant world.

speaker [21:50] Plant kingdom plants that are underutilized, offer biodiversity, offer value added opportunities for farmers and regenerative ingredients for consumers and that can be processed in such a way that they go, they tread very lightly, nothing sort of has an invisible footprint, but they tread very lightly on the whole supply chain.

speaker [22:11] So we we there's a group of people called ethno botanists which are likely indiana jones of the plant kingdom.

speaker [22:18] They go off looking for different species in different parts and we found different species from around the world and we grew them and evaluated them.

speaker [22:28] And the proverb about reaping more than you. So is a great rule of thumb for farmers if you want to stay in business for So we we there's a group of people called ethno botanists which are likely indiana jones of the plant kingdom.

speaker [22:18] They go off looking for different species in different parts and we found different species from around the world and we grew them and evaluated them.

speaker [22:28] And the proverb about reaping more than you. So is a great rule of thumb for farmers if you want to stay in business for unfortunately for many of the plants we evaluated, we reaped significantly less than we sowed.

speaker [22:43] So if we planted £10 of seed, we harvested five and thought this isn't really going to be much of a business model, but once we homed in on the species that we were looking for and it had to have very specific fatty acid and omega composition and one that would pass muster in clinical trials, pass muster from regulatory safety and all of those aspects.

speaker [23:05] And it takes a long time and a lot of investment to do that.

speaker [22:38] unfortunately for many of the plants we evaluated, we reaped significantly less than we sowed.

speaker [22:43] So if we planted £10 of seed, we harvested five and thought this isn't really going to be much of a business model, but once we homed in on the species that we were looking for and it had to have very specific fatty acid and omega composition and one that would pass muster in clinical trials, pass muster from regulatory safety and all of those aspects.

speaker [23:05] And it takes a long time and a lot of investment to do that.

speaker [23:08] So we narrowed it down and narrowed it down and we found one So we narrowed it down and narrowed it down and we found one that that it had all the right credentials, but just was a little bit stubborn at growing whilst we didn't reap more than we said, we only reaped as much as we said, but we thought, well we can we can make this work and we partnered with farmers and this is one of the real delights and benefits of our businesses that we work very closely with farmers.

speaker [23:35] And we set them a challenge to say, it had all the right credentials, but just was a little bit stubborn at growing whilst we didn't reap more than we said, we only reaped as much as we said, but we thought, well we can we can make this work and we partnered with farmers and this is one of the real delights and benefits of our businesses that we work very closely with farmers.

speaker [23:35] And we set them a challenge to say, can you figure out how to grow this because it potentially is a game changer in the market that we're going after, but it needs to be more productive than it is at the moment.

speaker [23:50] So we formed a grower club and the whole idea of that was sharing information, sharing experiences so that, you know, the classic yield curve or the distribution bell curve.

speaker [24:02] What we wanted to do is shift that to the right as quickly as possible.

speaker [23:38] can you figure out how to grow this because it potentially is a game changer in the market that we're going after, but it needs to be more productive than it is at the moment.

speaker [23:50] So we formed a grower club and the whole idea of that was sharing information, sharing experiences so that, you know, the classic yield curve or the distribution bell curve.

speaker [24:02] What we wanted to do is shift that to the right as quickly as possible.

speaker [24:06] And so gross said, yeah, we're up up to the challenge and we went from something that was quite difficult to cultivate to something that's now pretty much as as productive as flax seed in the field and certainly a very profitable crop for many farmers.

speaker [24:23] And of course it has this wonderful oil which I'll talk about in a minute, but it was through, it was through good old fashioned And so gross said, yeah, we're up up to the challenge and we went from something that was quite difficult to cultivate to something that's now pretty much as as productive as flax seed in the field and certainly a very profitable crop for many farmers.

speaker [24:23] And of course it has this wonderful oil which I'll talk about in a minute, but it was through, it was through good old fashioned observation of agriculture, not genetic engineering, not going down the highly technical it was, I suppose it would be an analogy to dog breeding, you know, looking at a couple of good parents and saying that they could produce some half decent offspring.

speaker [24:46] And so that's how we did that with a conventional breeding patient agriculture.

speaker [24:50] And so now we're cropping it on thousands of acres observation of agriculture, not genetic engineering, not going down the highly technical it was, I suppose it would be an analogy to dog breeding, you know, looking at a couple of good parents and saying that they could produce some half decent offspring.

speaker [24:46] And so that's how we did that with a conventional breeding patient agriculture.

speaker [24:50] And so now we're cropping it on thousands of acres and what makes it stand out in many ways from a regenerative point of view, it's a very different crop to anything else that farmers grow.

speaker [25:06] So it's not a host for pests diseases we'd carry over, etcetera.

speaker [25:11] So that's nice. It's open flowering. So it's a it's a host crop for pollinators, bees and butterflies.

speaker [24:55] and what makes it stand out in many ways from a regenerative point of view, it's a very different crop to anything else that farmers grow.

speaker [25:06] So it's not a host for pests diseases we'd carry over, etcetera.

speaker [25:11] So that's nice. It's open flowering. So it's a it's a host crop for pollinators, bees and butterflies.

speaker [25:18] It's very, very low input, probably the lowest input crop. It's not zero input, I'd be the first to accept that.

speaker [25:25] But it's very low input in terms of synthetic fertilizers and what you needed to sort of maintain its growth and it stays in the ground for just about 350 days a year, which is a key component of regenerative agriculture, always have a living root in the ground, never have bare soil and that sort of thing.

speaker [25:45] So it checks all of those boxes. It's very, very low input, probably the lowest input crop.

speaker [25:22] It's not zero input, I'd be the first to accept that.

speaker [25:25] But it's very low input in terms of synthetic fertilizers and what you needed to sort of maintain its growth and it stays in the ground for just about 350 days a year, which is a key component of regenerative agriculture, always have a living root in the ground, never have bare soil and that sort of thing.

speaker [25:45] So it checks all of those boxes. And then, as I mentioned at the start of it, we looked at this and thought, well he's a he's a great crop for regent of agriculture.

speaker [25:48] And then, as I mentioned at the start of it, we looked at this and thought, well he's a he's a great crop for regent of agriculture.

speaker [25:57] The oil that it produces is an omega rich soil and it has pretty much the optimal balance of omega 369 for human nutrition and not just 369, but the most biologically advanced 3 69 that the plant kingdom produces.

speaker [26:15] So our bodies metabolize the much more effectively than they would say from the omega three's from flax seed or other other oilseeds like that.

speaker [25:57] The oil that it produces is an omega rich soil and it has pretty much the optimal balance of omega 369 for human nutrition and not just 369, but the most biologically advanced 3 69 that the plant kingdom produces.

speaker [26:15] So our bodies metabolize the much more effectively than they would say from the omega three's from flax seed or other other oilseeds like that.

speaker [26:25] And And you know, there's 40,000, 45,000 published papers on the health benefits of omegas.

speaker [26:35] So there's there's very little dispute in the health and dietitians while the omegas are good for you, there's quite a bit of dispute from which ones are the best.

speaker [26:46] And we're trying to sort of cut through that and say, let's look at this from a common sense you know, there's 40,000, 45,000 published papers on the health benefits of omegas.

speaker [26:35] So there's there's very little dispute in the health and dietitians while the omegas are good for you, there's quite a bit of dispute from which ones are the best.

speaker [26:46] And we're trying to sort of cut through that and say, let's look at this from a common sense point of view and say that what we're trying to do is improve the overall and mega nutrition of all of us.

speaker [26:56] Because there's one thing, there's many things that you and I have in common as we found through our conversations, one of them is that every cell in your body and every cell in my body contains omega three's neither of us can make them, we have to get from our diet.

speaker [27:10] So we were obligate consumers of omega three. point of view and say that what we're trying to do is improve the overall and mega nutrition of all of us.

speaker [26:56] Because there's one thing, there's many things that you and I have in common as we found through our conversations, one of them is that every cell in your body and every cell in my body contains omega three's neither of us can make them, we have to get from our diet.

speaker [27:10] So we were obligate consumers of omega three. And if we can get those from plants and a sort of balanced nutrition.

speaker [27:18] I think there's a lot of benefits And if we can get those from plants and a sort of balanced nutrition.

speaker [27:18] I think there's a lot of benefits going that path rather than taking highly concentrated sort of fish oil or krill oil alternatives and saying this is I'm taking this to ameliorate going that path rather than taking highly concentrated sort of fish oil or krill oil alternatives and saying this is I'm taking this to ameliorate a lot of the other things that I do in my diet and lifestyle, but if I, if I change my habits, I might not need to take the, take the solution that I'm taking.

speaker [27:43] And I think a lot of the other things that I do in my diet and lifestyle, but if I, if I change my habits, I might not need to take the, take the solution that I'm taking.

speaker [27:43] And I think obviously what's so important is like they're called essential fatty acids because they're essential and we don't make them obviously what's so important is like they're called essential fatty acids because they're essential and we don't make them so we have to consume them in order to have them in our nutritional vortex of our bodies.

speaker [27:56] so we have to consume them in order to have them in our nutritional vortex of our bodies.

speaker [28:05] And And you know, even you know, even thinking about what constitutes a diet that could be rich thinking about what constitutes a diet that could be rich in those profiles, you can, there's hemp oil which also is known to have a good balance of 36 and nine, but that's a plant that has been tortured by human stuff for a long time.

speaker [28:29] The hemp plant, it's, it could be, it's an ally plant and the ahi flower plant where I'm curious, here's this amazing um in those profiles, you can, there's hemp oil which also is known to have a good balance of 36 and nine, but that's a plant that has been tortured by human stuff for a long time.

speaker [28:29] The hemp plant, it's, it could be, it's an ally plant and the ahi flower plant where I'm curious, here's this amazing um ally plant to humanity.

speaker [28:39] Where did you find it? What is it, where is it like to grow?

speaker [28:43] So it's a really, it's a really fascinating story and ally plant to humanity.

speaker [28:39] Where did you find it? What is it, where is it like to grow?

speaker [28:43] So it's a really, it's a really fascinating story and we we, it grows in many parts of europe and north America as a weed that is found in wheat fields and barley fields, but it's it's so timid and non competitive that a lot of people don't even recognize it because it has no competitive strength against the other crops until you sort of can figure out how to grow up properly.

speaker [29:08] Um we we, it grows in many parts of europe and north America as a weed that is found in wheat fields and barley fields, but it's it's so timid and non competitive that a lot of people don't even recognize it because it has no competitive strength against the other crops until you sort of can figure out how to grow up properly.

speaker [29:08] Um But back in the good old days before google. I kind of remember life before google.

speaker [29:17] It was called the encyclopedia Britannica was one of the resources and reference books and libraries and and natural history museums.

speaker [29:31] And you know we kind of narrowed it in But back in the good old days before google.

speaker [29:14] I kind of remember life before google. It was called the encyclopedia Britannica was one of the resources and reference books and libraries and and natural history museums.

speaker [29:31] And you know we kind of narrowed it in from a literature search as to the type of species of the family of plants we were looking for.

speaker [29:38] And they're all part of the family which is renowned for their omega rich oils like borage oil for example, very common in particularly women's health products.

speaker [29:49] So we kind of narrowed it into that family from a literature search as to the type of species of the family of plants we were looking for.

speaker [29:38] And they're all part of the family which is renowned for their omega rich oils like borage oil for example, very common in particularly women's health products.

speaker [29:49] So we kind of narrowed it into that family And then we selected a lot of different species and really evaluated them.

speaker [29:56] Some some for example were magnificent almost like a tree that was growing on the island of Madeira.

speaker [30:04] And it would be these tall flowering plants that would grow to about 15 ft tall that you would need an ax to cut.

speaker [30:10] So you have to eliminate these things that aren't suitable for agriculture for farmers with sort of conventional agricultural equipment.

speaker [29:52] And then we selected a lot of different species and really evaluated them.

speaker [29:56] Some some for example were magnificent almost like a tree that was growing on the island of Madeira.

speaker [30:04] And it would be these tall flowering plants that would grow to about 15 ft tall that you would need an ax to cut.

speaker [30:10] So you have to eliminate these things that aren't suitable for agriculture for farmers with sort of conventional agricultural equipment.

speaker [30:20] Um So we we found this this different species dotted around the world and then we harvested seeds everywhere from sort of eastern europe north America right into Asia and we grew them in the U.

speaker [30:33] K. To see which ones flourished and which ones didn't. Um So we we found this this different species dotted around the world and then we harvested seeds everywhere from sort of eastern europe north America right into Asia and we grew them in the U.

speaker [30:33] K. To see which ones flourished and which ones didn't. And then you from that you select the ones and then you hope that they're going to have the right oil profile and so on.

speaker [30:42] So it's not for the faint hearted and your success rate, you have to have a big starting funnel because it narrows down pretty quickly and you have a lot of setbacks.

speaker [30:54] But being a fisherman, your patience is a virtue. You have to accept that not everyone is going to be a winner.

speaker [30:37] And then you from that you select the ones and then you hope that they're going to have the right oil profile and so on.

speaker [30:42] So it's not for the faint hearted and your success rate, you have to have a big starting funnel because it narrows down pretty quickly and you have a lot of setbacks.

speaker [30:54] But being a fisherman, your patience is a virtue. You have to accept that not everyone is going to be a winner.

speaker [31:02] Well, how exciting that you started off. I'm understanding from what you said earlier, you're a botanist.

speaker [31:08] Well, I'm an agriculturalists. My grand cultural list was a florist and she really got me from about the age of three having to have my hands in the dirt.

speaker [31:20] Like I love getting my hands in the dirt and the soil and you know, Well, how exciting that you started off.

speaker [31:05] I'm understanding from what you said earlier, you're a botanist. Well, I'm an agriculturalists.

speaker [31:9] My grand cultural list was a florist and she really got me from about the age of three having to have my hands in the dirt.

speaker [31:20] Like I love getting my hands in the dirt and the soil and you know, and just a fascination with flowers.

speaker [31:27] So we try to over my shoulder there, there's our vegetable patch and we try to sort of grow as much of our own stuff as we can fruit and vegetables.

speaker [31:36] So I'm a hobby botanist, I'm a hobby horticulturalist, but I'm a qualified agriculturists.

speaker [31:41] I am delighted to know this about you because um my grandmother and just a fascination with flowers.

speaker [31:27] So we try to over my shoulder there, there's our vegetable patch and we try to sort of grow as much of our own stuff as we can fruit and vegetables.

speaker [31:36] So I'm a hobby botanist, I'm a hobby horticulturalist, but I'm a qualified agriculturists.

speaker [31:41] I am delighted to know this about you because um my grandmother um was also an incredible gardener and I didn't spend as much time with her, although I was very aware of these incredible gardens that she had, but I just genetically inherited her green thumb and I just always had this ability and this relationship, there's a big plant behind me, there's a plant over here.

speaker [31:49] um was also an incredible gardener and I didn't spend as much time with her, although I was very aware of these incredible gardens that she had, but I just genetically inherited her green thumb and I just always had this ability and this relationship, there's a big plant behind me, there's a plant over here.

speaker [32:11] My yard has become like my oasis I'm I'm in an urban setting with about three quarters of an acre that I'm in love with and it's just so exciting to cultivate life and to, you know, I have a vegetable bed.

speaker [32:31] So every year I get to play with how I organize it.

speaker [32:35] And I'm trying to be mindful of what the plans are telling me, like where they want to grow, where they like to grow.

speaker [32:41] And My yard has become like my oasis I'm I'm in an urban setting with about three quarters of an acre that I'm in love with and it's just so exciting to cultivate life and to, you know, I have a vegetable bed.

speaker [32:31] So every year I get to play with how I organize it.

speaker [32:35] And I'm trying to be mindful of what the plans are telling me, like where they want to grow, where they like to grow.

speaker [32:41] And anyway, it's, I think the fact that you went anyway, it's, I think the fact that you went On this search two or On this search two or beginning with that whole fatty acids where I'm frozen or you're frozen, did I freeze or did you?

speaker [32:60] I'm good. Okay. Yeah, the internet, it's, it's a tricky business here doing these things.

speaker [33:06] Um, beginning with that whole fatty acids where I'm frozen or you're frozen, did I freeze or did you?

speaker [32:60] I'm good. Okay. Yeah, the internet, it's, it's a tricky business here doing these things.

speaker [33:06] Um, but the the whole pursuit of beginning with your conversation with the fat scientist but the the whole pursuit of beginning with your conversation with the fat scientist and then going on this, you know, how do we, how do we find a plant that will meet this, this unique need that we recognize could be very impactful in a positive way.

speaker [33:19] and then going on this, you know, how do we, how do we find a plant that will meet this, this unique need that we recognize could be very impactful in a positive way.

speaker [33:31] So keep telling us your story and it's very interesting. I think, you know, you could draw some parallels to that to the the rapid development of plant protein.

speaker [33:44] Plant proteins in the last few years with, with chickpeas, lentils, peas, beans have really gained momentum as people are looking for meat alternatives So keep telling us your story and it's very interesting.

speaker [33:35] I think, you know, you could draw some parallels to that to the the rapid development of plant protein.

speaker [33:44] Plant proteins in the last few years with, with chickpeas, lentils, peas, beans have really gained momentum as people are looking for meat alternatives and the impact that that is starting to have an oat milk is another good example for the sort of beverage area.

speaker [33:59] Um Plants have almost infinite capacity to provide us nutrients that we currently looked to the animal kingdom for whether it's fish for fish oil, whether it's beef and pork and chicken for proteins.

speaker [33:53] and the impact that that is starting to have an oat milk is another good example for the sort of beverage area.

speaker [33:59] Um Plants have almost infinite capacity to provide us nutrients that we currently looked to the animal kingdom for whether it's fish for fish oil, whether it's beef and pork and chicken for proteins.

speaker [34:14] So you know, I'm a firm believer if we can introduce more plants into agriculture, more value added opportunities, the environment will be better.

speaker [34:22] I think it would be a great shame if we end up as a mono crop culture or you know, what's the statistic that 80 to 90% of the world's food comes from five crops, So you know, I'm a firm believer if we can introduce more plants into agriculture, more value added opportunities, the environment will be better.

speaker [34:22] I think it would be a great shame if we end up as a mono crop culture or you know, what's the statistic that 80 to 90% of the world's food comes from five crops, right?

speaker [34:35] There's they're there and they're not even food crops, they're just like the big six, which are predominantly grown as cash crops.

speaker [34:45] And so they don't really feed very many people, a lot of them are turned into animal feed.

speaker [34:34] right? There's they're there and they're not even food crops, they're just like the big six, which are predominantly grown as cash crops.

speaker [34:45] And so they don't really feed very many people, a lot of them are turned into animal feed.

speaker [34:52] Uh so you're absolutely right and quite frankly regenerative agriculture to really move us fully into a truly regenerative paradigm is going to have to also move towards companion planting biodiversity in how we're producing our crops that we're utilizing for all the different um Uh so you're absolutely right and quite frankly regenerative agriculture to really move us fully into a truly regenerative paradigm is going to have to also move towards companion planting biodiversity in how we're producing our crops that we're utilizing for all the different um purposes.

speaker [35:17] But monoculture, even in an and applying regenerative approaches is still a monoculture.

speaker [35:24] So there's an opportunity for an even further evidence of adapting what we're doing agriculturally and I'm just going to give a quick identification that purposes.

speaker [35:17] But monoculture, even in an and applying regenerative approaches is still a monoculture.

speaker [35:24] So there's an opportunity for an even further evidence of adapting what we're doing agriculturally and I'm just going to give a quick identification that you're listening to regenerative, rising elevating stories, activating change podcast.

speaker [35:39] I'm your host Salangi ours and with me today is Andrew Hubbard, who is the founder and ceo of nature's crops and has elevated as you are listening to us.

speaker [35:49] Um this plant called the ahi flower. you're listening to regenerative, rising elevating stories, activating change podcast.

speaker [35:39] I'm your host Salangi ours and with me today is Andrew Hubbard, who is the founder and ceo of nature's crops and has elevated as you are listening to us.

speaker [35:49] Um this plant called the ahi flower. So we are having the beautiful, meandering conversation which is what I love to have in these podcasts.

speaker [35:59] And I also want to honor that I want to keep coming back to this story of the ahi flower and we've learned that it's able to be now grow um with generative approach by the farmer partners that you have.

speaker [36:17] I love that you created a grower's club of farmers So we are having the beautiful, meandering conversation which is what I love to have in these podcasts.

speaker [35:59] And I also want to honor that I want to keep coming back to this story of the ahi flower and we've learned that it's able to be now grow um with generative approach by the farmer partners that you have.

speaker [36:17] I love that you created a grower's club of farmers to create a collaborative ori um to create a collaborative ori um around how can we make this plant succeed, succeed.

speaker [36:30] And I love that you said that this plant is sort of diminutive, it's a more yen sounding plant around how can we make this plant succeed, succeed.

speaker [36:30] And I love that you said that this plant is sort of diminutive, it's a more yen sounding plant TLC to grow it.

speaker [36:41] It needs, it needs again, it's it's kind, this is a big generalization but it's easy now with so much chemistry, particularly with the genetically modified crops to be no one herbicide called roundup and TLC to grow it.

speaker [36:41] It needs, it needs again, it's it's kind, this is a big generalization but it's easy now with so much chemistry, particularly with the genetically modified crops to be no one herbicide called roundup and you know that's so when you have a crop that needs good attentive stewardship and good husbandry.

speaker [37:04] Good good old fashioned crop husbandry, it's great. So and that means that a lot of training, it means a lot of oversight from us with the farmer and as I mentioned that there's sort of been a knock on effect to that that we look at that from the regenerative agricultural point of view.

speaker [37:20] But we also thought, well you know that's so when you have a crop that needs good attentive stewardship and good husbandry.

speaker [37:04] Good good old fashioned crop husbandry, it's great. So and that means that a lot of training, it means a lot of oversight from us with the farmer and as I mentioned that there's sort of been a knock on effect to that that we look at that from the regenerative agricultural point of view.

speaker [37:20] But we also thought, well this is this is hugely regenerative to our health and we know the consequences.

speaker [37:28] I won't get into the science too much but we know the consequences of having an imbalance in fat in our diets, that the wrong facts of pro inflammatory, they have other consequences, they affect everything from our mobility to exercise recovery, to a hormonal balance to immunity to.

speaker [37:22] this is this is hugely regenerative to our health and we know the consequences.

speaker [37:28] I won't get into the science too much but we know the consequences of having an imbalance in fat in our diets, that the wrong facts of pro inflammatory, they have other consequences, they affect everything from our mobility to exercise recovery, to a hormonal balance to immunity to.

speaker [37:45] So we've we're encouraging people to think about their diets and think about having a good balance of fat in their diets.

speaker [37:54] And of course the next step on from that is if you can be regenerative in your agriculture, regenerative in your ingredients, then you can be regenerative on the environment.

speaker [38:01] And for So we've we're encouraging people to think about their diets and think about having a good balance of fat in their diets.

speaker [37:54] And of course the next step on from that is if you can be regenerative in your agriculture, regenerative in your ingredients, then you can be regenerative on the environment.

speaker [38:01] And for a big environment is the oceans that we're trying to see if we can have just a little impact and persuade some people to look to plant based alternatives for their omegas rather than the marine based.

speaker [38:14] It'll have a huge effect. And you know, we are we are we are reported to be at maximum fish extraction from the ocean.

speaker [38:24] Now, I don't really know what that means because a big environment is the oceans that we're trying to see if we can have just a little impact and persuade some people to look to plant based alternatives for their omegas rather than the marine based.

speaker [38:14] It'll have a huge effect. And you know, we are we are we are reported to be at maximum fish extraction from the ocean.

speaker [38:24] Now, I don't really know what that means because If you start your base too low, of course everything is sustainable.

speaker [38:32] If the bluefin tuna population is only 10% of what it was 100 years ago.

speaker [38:38] Is that sustainable to maintain it at 10% or should it be back to where it was?

speaker [38:42] So that's absolutely. Well that's that's also the problem with the term sustainable and sustainability because sustained is a flat, If you start your base too low, of course everything is sustainable.

speaker [38:32] If the bluefin tuna population is only 10% of what it was 100 years ago.

speaker [38:38] Is that sustainable to maintain it at 10% or should it be back to where it was?

speaker [38:42] So that's absolutely. Well that's that's also the problem with the term sustainable and sustainability because sustained is a flat, you know, do you want to have a sustained relationship or would you like to have a regenerative one.

speaker [38:57] Yeah, absolutely. So we're thinking if we can nibble away at that through offering plant based alternatives that are that are clinically backed clearly safe, clearly meeting consumer preferences, consumers want to move towards plant based.

speaker [39:14] They want traceable, they want plant based, they want regenerative. you know, do you want to have a sustained relationship or would you like to have a regenerative one.

speaker [38:57] Yeah, absolutely. So we're thinking if we can nibble away at that through offering plant based alternatives that are that are clinically backed clearly safe, clearly meeting consumer preferences, consumers want to move towards plant based.

speaker [39:14] They want traceable, they want plant based, they want regenerative. So, you know, in our own small little way, I think if we can sort of have an impact of reducing some of the pressures on the ocean, the abundant marine life that will benefit from that.

speaker [39:30] And you start out very eloquently saying that those fish, those sort of the anchovies, the men Hayden, the pilchards So, you know, in our own small little way, I think if we can sort of have an impact of reducing some of the pressures on the ocean, the abundant marine life that will benefit from that.

speaker [39:30] And you start out very eloquently saying that those fish, those sort of the anchovies, the men Hayden, the pilchards are such a critical link in the food chain.

speaker [39:40] These are the alchemists of the ocean that convert the phytoplankton to protein and oil and become the predominant source of food for higher fish and mammals, whether it's orca, whether it's dolphins, whether it's humpback whales, whether it's albatrosses are such a critical link in the food chain.

speaker [39:40] These are the alchemists of the ocean that convert the phytoplankton to protein and oil and become the predominant source of food for higher fish and mammals, whether it's orca, whether it's dolphins, whether it's humpback whales, whether it's albatrosses and so yeah, again, it's that consequence thinking about what is the consequence of our actions and in our own little way, if we can um beyond my life, I mean this is this is this is not, this is not a it's a business, it has to be so it has to be sustainable from a business point of view.

speaker [40:14] But this, this is I believe a legacy that my team are creating with me and maybe and so yeah, again, it's that consequence thinking about what is the consequence of our actions and in our own little way, if we can um beyond my life, I mean this is this is this is not, this is not a it's a business, it has to be so it has to be sustainable from a business point of view.

speaker [40:14] But this, this is I believe a legacy that my team are creating with me and maybe 2, 3 generations from now are the flower will be grown on hundreds of thousands, millions of acres and if it does, that will have a really meaningful impact in the three areas that I mentioned agriculture, human health and wellness and ocean abundance.

speaker [40:38] And you know, maybe we can look down upon it. And I think a good job, you know, we I think we all feel that we need to be pioneers and leaders in areas that we can make a difference in 2, 3 generations from now are the flower will be grown on hundreds of thousands, millions of acres and if it does, that will have a really meaningful impact in the three areas that I mentioned agriculture, human health and wellness and ocean abundance.

speaker [40:38] And you know, maybe we can look down upon it. And I think a good job, you know, we I think we all feel that we need to be pioneers and leaders in areas that we can make a difference in that's try.

speaker [40:53] Yes. And I think that's try. Yes. And I think you know, one of the things that I am fascinated by, for example with learning about oceans is like whales just like wolves we've seen in ecosystems where wolves are reintroduced.

speaker [41:9] The health of the ecosystem radically improves because of patterns of behavior by those animals that are predated you know, one of the things that I am fascinated by, for example with learning about oceans is like whales just like wolves we've seen in ecosystems where wolves are reintroduced.

speaker [41:9] The health of the ecosystem radically improves because of patterns of behavior by those animals that are predated so they can't hang out and damage the waterways.

speaker [41:23] They have to keep moving and that has restored whole estuary systems in areas where wolves have been brought back whales contribute interestingly to the entire current structural, like they have a similar role as wolves in terms of the so they can't hang out and damage the waterways.

speaker [41:23] They have to keep moving and that has restored whole estuary systems in areas where wolves have been brought back whales contribute interestingly to the entire current structural, like they have a similar role as wolves in terms of the water ecosystem and how their movements through water have an effect on the ecosystem in that marine environment where where they are, which when you think about it, it's just like wow, water ecosystem and how their movements through water have an effect on the ecosystem in that marine environment where where they are, which when you think about it, it's just like wow, Everything is designed with such exquisite balance connected and balance.

speaker [42:05] Absolutely fascinating. I didn't know that, but I can I can well believe it.

speaker [42:9] We're we're scratching the surface of our understanding of the natural world and we need more people like David Attenborough to tell.

speaker [42:19] Yes, God bless him. You know, and I think we need more of us to pause Everything is designed with such exquisite balance connected and balance.

speaker [42:05] Absolutely fascinating. I didn't know that, but I can I can well believe it.

speaker [42:9] We're we're scratching the surface of our understanding of the natural world and we need more people like David Attenborough to tell.

speaker [42:19] Yes, God bless him. You know, and I think we need more of us to pause and think about the things that definitely matter to us.

speaker [42:29] and think about the things that definitely matter to us. And I think most of us when we are asked the question about ecological well being and biodiversity and all these, you know, from elephants, to leopards, to lizards, to snakes, to butterflies, to spiders, two bees, people, if asked, And I think most of us when we are asked the question about ecological well being and biodiversity and all these, you know, from elephants, to leopards, to lizards, to snakes, to butterflies, to spiders, two bees, people, if asked, will say they care about the existence and well being of these things.

speaker [43:00] What happens unfortunately is that we aren't really well educated as a species to understand all of the complexity and the inter relationships that exist will say they care about the existence and well being of these things.

speaker [43:00] What happens unfortunately is that we aren't really well educated as a species to understand all of the complexity and the inter relationships that exist and that by living in a relational way, which is an indigenous frame.

speaker [43:19] Thinking of your relatedness to the, you know, your relations are the trees, your your relatives are these other creatures.

speaker [43:13] and that by living in a relational way, which is an indigenous frame.

speaker [43:19] Thinking of your relatedness to the, you know, your relations are the trees, your your relatives are these other creatures.

speaker [43:27] And if you behold them as a relative, the way you would want to treat them shifts so true, so true.

speaker [43:36] It's our mindset and there's there should really be little excuse now with our ability to have information on demand.

speaker [43:45] Of course you gotta sift through that to find out what is true and what is not so true, but it's there available for us if we if we make the effort to look for it.

speaker [43:27] And if you behold them as a relative, the way you would want to treat them shifts so true, so true.

speaker [43:36] It's our mindset and there's there should really be little excuse now with our ability to have information on demand.

speaker [43:45] Of course you gotta sift through that to find out what is true and what is not so true, but it's there available for us if we if we make the effort to look for it.

speaker [43:54] Yes. And I think, you know, learning how to ask good questions is an important skill set.

speaker [44:00] And I also notice sometimes when I'm in conversations, I can hear that just even that as a capability is underdeveloped.

speaker [44:10] You know, because if questions are are often really more important than answers because if you're asking good questions then you're going to be on a journey of discovery.

speaker [43:54] Yes. And I think, you know, learning how to ask good questions is an important skill set.

speaker [44:00] And I also notice sometimes when I'm in conversations, I can hear that just even that as a capability is underdeveloped.

speaker [44:10] You know, because if questions are are often really more important than answers because if you're asking good questions then you're going to be on a journey of discovery.

speaker [44:23] And that discovery process is where you get developed and you start to expand your horizons around what you can consider and what you're considering inside of all of this relational reality.

speaker [44:36] I mean we live on a planet that is interdependent on everything to exist and thrive And that discovery process is where you get developed and you start to expand your horizons around what you can consider and what you're considering inside of all of this relational reality.

speaker [44:36] I mean we live on a planet that is interdependent on everything to exist and thrive and are one species and you think about were one out of millions and billions of lives on earth.

speaker [44:53] And yet we have the hubris to operate as though were the most important thing in the universe.

speaker [44:60] It's all about us. and are one species and you think about were one out of millions and billions of lives on earth.

speaker [44:53] And yet we have the hubris to operate as though were the most important thing in the universe.

speaker [44:60] It's all about us. So I need fish. I need oils to be healthy.

speaker [45:05] So I'm going to be okay with this deeply destructive thing happening that's creating hell for other life.

speaker [45:15] In fact, there was a very disturbing thing I heard that I think is important to remind folks about in this connection to oceans and especially the foundational marine life.

speaker [45:27] The smaller the krill, the plankton, So I need fish. I need oils to be healthy.

speaker [45:05] So I'm going to be okay with this deeply destructive thing happening that's creating hell for other life.

speaker [45:15] In fact, there was a very disturbing thing I heard that I think is important to remind folks about in this connection to oceans and especially the foundational marine life.

speaker [45:27] The smaller the krill, the plankton, the tiny fishes. There have been people who are birders off the California coast who have observed.

speaker [45:40] Birds stop stopping to nest and produce progeny because there's no fish.

speaker [45:47] So they literally are not having babies and not creating the next generation, which means that's an extinction event that we're observing.

speaker [45:30] the tiny fishes. There have been people who are birders off the California coast who have observed.

speaker [45:40] Birds stop stopping to nest and produce progeny because there's no fish.

speaker [45:47] So they literally are not having babies and not creating the next generation, which means that's an extinction event that we're observing.

speaker [45:56] Yeah, I've read about that and that is that is tragic and you know ultimately I think we have to look at ourselves and say, what what, how much, how much of a role did I play in this?

speaker [46:05] Well, we all are we all we all are in some form or fashion, whether we like me for saying this or not, we're all responsible because to your point, we have the ability Yeah, I've read about that and that is that is tragic and you know ultimately I think we have to look at ourselves and say, what what, how much, how much of a role did I play in this?

speaker [46:05] Well, we all are we all we all are in some form or fashion, whether we like me for saying this or not, we're all responsible because to your point, we have the ability because of our design as inquisitive creatures to be more curious to let our curiosities, like if you look at Children, they're curious all the time.

speaker [46:29] Why this why that why this why that we as adults have stopped being curious and we're not asking well, why and why?

speaker [46:37] Why is that true? And why do we believe that? And why do we think this is the only way to do something, aren't?

speaker [46:42] We're like amazingly creative. As you said, we're great problem solvers.

speaker [46:46] So here's a problem. because of our design as inquisitive creatures to be more curious to let our curiosities, like if you look at Children, they're curious all the time.

speaker [46:29] Why this why that why this why that we as adults have stopped being curious and we're not asking well, why and why?

speaker [46:37] Why is that true? And why do we believe that? And why do we think this is the only way to do something, aren't?

speaker [46:42] We're like amazingly creative. As you said, we're great problem solvers.

speaker [46:46] So here's a problem. Yeah, I think I actually feel really quite optimistic about our ability to to create creatively solve this problem that we're looking at is taking some time and not everybody moves at the same pace.

speaker [47:06] You've got some early adopters and then you've got the, you know, the sort of masculine, but we are moving in the right direction.

speaker [47:12] I feel strongly that Yeah, I think I actually feel really quite optimistic about our ability to to create creatively solve this problem that we're looking at is taking some time and not everybody moves at the same pace.

speaker [47:06] You've got some early adopters and then you've got the, you know, the sort of masculine, but we are moving in the right direction.

speaker [47:12] I feel strongly that um, and as an example with the with the agenda birth summit, there's a great example there of in our own little way you hear something you think I can do that.

speaker [47:22] And increasingly I look at some of the food companies and the personal care companies that we work with and the scrutiny that they're putting on the supply chain of where you, where you get your stuff from, How you get it?

speaker [47:36] Is it local? um, and as an example with the with the agenda birth summit, there's a great example there of in our own little way you hear something you think I can do that.

speaker [47:22] And increasingly I look at some of the food companies and the personal care companies that we work with and the scrutiny that they're putting on the supply chain of where you, where you get your stuff from, How you get it?

speaker [47:36] Is it local? How is it produced? And not just from a point of view, how is it produced in terms of how is it a farm who produced it?

speaker [47:45] Was it a minority group, was it, you know, are you supporting uh indigenous communities, You're supporting minority owned farmers and that sort of thing.

speaker [47:55] All of these things are are questions now that people are asking that people never even thought to ask, you know, when we first embarked on this.

speaker [48:02] So there is that mindset is changing, How is it produced?

speaker [47:40] And not just from a point of view, how is it produced in terms of how is it a farm who produced it?

speaker [47:45] Was it a minority group, was it, you know, are you supporting uh indigenous communities, You're supporting minority owned farmers and that sort of thing.

speaker [47:55] All of these things are are questions now that people are asking that people never even thought to ask, you know, when we first embarked on this.

speaker [48:02] So there is that mindset is changing, it's the pace of change, is is increasing and I think plant plant based nutrition is going to have a big impact on that because you have to start looking at the soil, the soil health, they have to look at pollinator abundance because without pollinators, there aren't that many plants, we're going to be very hungry.

speaker [48:26] Yeah, so, so, you know, I do feel optimistic that we're heading in the right direction and we're just, you know, we're one of it's the pace of change, is is increasing and I think plant plant based nutrition is going to have a big impact on that because you have to start looking at the soil, the soil health, they have to look at pollinator abundance because without pollinators, there aren't that many plants, we're going to be very hungry.

speaker [48:26] Yeah, so, so, you know, I do feel optimistic that we're heading in the right direction and we're just, you know, we're one of huge universe of companies doing this with different different plants and what have you.

speaker [48:38] But I think if we keep focused on why are we doing this, what is the ultimate benefit?

speaker [48:46] And of course, unless you're not for profit organization, you got to be thinking about the sustainability of it from a financial point of view, but you've also got to be thinking about what is this a legacy business that I'm trying to produce here.

speaker [48:59] What are the ripple effects to to other people? huge universe of companies doing this with different different plants and what have you.

speaker [48:38] But I think if we keep focused on why are we doing this, what is the ultimate benefit?

speaker [48:46] And of course, unless you're not for profit organization, you got to be thinking about the sustainability of it from a financial point of view, but you've also got to be thinking about what is this a legacy business that I'm trying to produce here.

speaker [48:59] What are the ripple effects to to other people? And you know, maybe I'm fortunate enough in a few years time or 30 years time that people say God, that was that was that was really quite an undertaking to go through that whole process and now look at the benefit that it's having on human health and planetary health and ocean health.

speaker [49:21] That that would And you know, maybe I'm fortunate enough in a few years time or 30 years time that people say God, that was that was that was really quite an undertaking to go through that whole process and now look at the benefit that it's having on human health and planetary health and ocean health.

speaker [49:21] That that would that would be job well done for my team and myself.

speaker [49:26] Absolutely, Well, I am an ally to what you're doing and I'm going to be facilitating many introductions, that means a lot.

speaker [49:35] That means an awful lot to me saying, well, it means a lot to me because of everything, you know, I'm saying in this conversation, it's all clear that would be job well done for my team and myself.

speaker [49:26] Absolutely, Well, I am an ally to what you're doing and I'm going to be facilitating many introductions, that means a lot.

speaker [49:35] That means an awful lot to me saying, well, it means a lot to me because of everything, you know, I'm saying in this conversation, it's all clear how important it is that we start to elevate really beautiful opportunities to reinvent how important it is that we start to elevate really beautiful opportunities to reinvent things that we're doing so that we can find what, you know, again, this is that holistic regeneration, regenerative Nous is a holistic systems, Living systems Worldview, things that we're doing so that we can find what, you know, again, this is that holistic regeneration, regenerative Nous is a holistic systems, Living systems Worldview, It is an indigenous worldview, fundamentally.

speaker [50:10] So, it acknowledges the interconnectedness, it acknowledges the interrelated Nous. It acknowledges that without that due attention to all of these interweaving systems that take place in a single spot on this planet.

speaker [50:26] Every spot on this planet is deeply complex. It is an indigenous worldview, fundamentally.

speaker [50:10] So, it acknowledges the interconnectedness, it acknowledges the interrelated Nous. It acknowledges that without that due attention to all of these interweaving systems that take place in a single spot on this planet.

speaker [50:26] Every spot on this planet is deeply complex. And there is this whole cacophony of life happening wherever we are, even if you're in a desert, there's life some form of life.

speaker [50:39] So it's kind of like what a beautiful opportunity. And I'm with you.

speaker [50:43] I have a lot of faith in our species and our capacity to take on the challenge of this moment.

speaker [50:52] And I think And there is this whole cacophony of life happening wherever we are, even if you're in a desert, there's life some form of life.

speaker [50:39] So it's kind of like what a beautiful opportunity. And I'm with you.

speaker [50:43] I have a lot of faith in our species and our capacity to take on the challenge of this moment.

speaker [50:52] And I think we've all been shaken by Covid. It changed perspective and that we really are one group on this one planet and we're vulnerable in ways maybe we didn't fully appreciate.

speaker [51:09] And I think that helps make these kinds of conversations that we're having and that we're stewarding through our various activities in our work.

speaker [50:53] we've all been shaken by Covid. It changed perspective and that we really are one group on this one planet and we're vulnerable in ways maybe we didn't fully appreciate.

speaker [51:09] And I think that helps make these kinds of conversations that we're having and that we're stewarding through our various activities in our work.

speaker [51:19] That there's a little bit more receptivity. There's a little bit more of an awareness because you you have all the beautiful stories of what happened when people were off the streets and suddenly the animals are like who That there's a little bit more receptivity.

speaker [51:21] There's a little bit more of an awareness because you you have all the beautiful stories of what happened when people were off the streets and suddenly the animals are like who we're coming out and the dolphins are swimming into places where people had never seen them.

speaker [51:39] But it was just like our stillness. Our paws also gave us an opportunity to see what nature's power is in recovery.

speaker [51:49] We have an amazing ally in the force of life itself.

speaker [51:53] What do they say about minds and parachutes, that they work best when they're open.

speaker [51:57] That's a good point. Yeah, exactly. Otherwise. Boom. we're coming out and the dolphins are swimming into places where people had never seen them.

speaker [51:39] But it was just like our stillness. Our paws also gave us an opportunity to see what nature's power is in recovery.

speaker [51:49] We have an amazing ally in the force of life itself.

speaker [51:53] What do they say about minds and parachutes, that they work best when they're open.

speaker [51:57] That's a good point. Yeah, exactly. Otherwise. Boom. Exactly. Well, I am deeply grateful to having this time with you today.

speaker [52:10] Andrew. And I have no doubt that this is going to be a very well regarded conversation in our podcast series.

speaker [52:18] So I'm so grateful Exactly. Well, I am deeply grateful to having this time with you today.

speaker [52:10] Andrew. And I have no doubt that this is going to be a very well regarded conversation in our podcast series.

speaker [52:18] So I'm so grateful that we've had it and I just want to remind folks that you know this flower plant, I guess that's before we close, where can we get this?

speaker [52:30] So I shouldn't put a plug in for amazon but I think you know you'll you'll find it at many supplement.

speaker [52:38] Many supplement brands have a huge flower as the as the preferred vegan multi omega or omega three ingredients.

speaker [52:48] So you that we've had it and I just want to remind folks that you know this flower plant, I guess that's before we close, where can we get this?

speaker [52:30] So I shouldn't put a plug in for amazon but I think you know you'll you'll find it at many supplement.

speaker [52:38] Many supplement brands have a huge flower as the as the preferred vegan multi omega or omega three ingredients.

speaker [52:48] So you often go to your own brand that you like and say hey I'd like to get a heal flower would be a great plug for us, but you can google it and see see where you can get it or on amazon if you put in either plant based omega is or a huge flower.

speaker [53:02] There are many retailers there and all are the flower that you see on different brands will be the same oil that it came from us and our farmers that grew it and process it.

speaker [53:11] So there's a, there's a direct traceability back to the fields where we grow it in the U.

speaker [53:15] K. But you can find it online. often go to your own brand that you like and say hey I'd like to get a heal flower would be a great plug for us, but you can google it and see see where you can get it or on amazon if you put in either plant based omega is or a huge flower.

speaker [53:02] There are many retailers there and all are the flower that you see on different brands will be the same oil that it came from us and our farmers that grew it and process it.

speaker [53:11] So there's a, there's a direct traceability back to the fields where we grow it in the U.

speaker [53:15] K. But you can find it online. I love that. So if you find a he flower, it's come from nature's crops because you are the cultivators of this plant and you are also working to create the market for this plant by communicating with the different manufacturers out there to say hey here's this beautiful ah I love that.

speaker [53:19] So if you find a he flower, it's come from nature's crops because you are the cultivators of this plant and you are also working to create the market for this plant by communicating with the different manufacturers out there to say hey here's this beautiful ah opportunity for you to bring a plant based omega 369 rich oil into your product lines and yes, absolutely, thank thanks so much for giving the opportunity to talk about actually because so much of our effort has gone into the science of proving opportunity for you to bring a plant based omega 369 rich oil into your product lines and yes, absolutely, thank thanks so much for giving the opportunity to talk about actually because so much of our effort has gone into the science of proving that are the flower can deliver all of your daily omega requirements to meet all of your sort of health, health needs, unless of course there's your, your compromised in certain areas and somebody says, you know, you certainly this, but for, but for most of us, for our day to day maintenance and well, that are the flower can deliver all of your daily omega requirements to meet all of your sort of health, health needs, unless of course there's your, your compromised in certain areas and somebody says, you know, you certainly this, but for, but for most of us, for our day to day maintenance and well, well being an optimal health are you flag can deliver all of our omega needs and we've invested very heavily in the science to demonstrate that.

speaker [54:19] So going back to a point we touched on earlier, so much of our job now is to educate people that you can take this and you can take it confidently confidence coming from the fact that, you know, from a health point of view, it's going to well being an optimal health are you flag can deliver all of our omega needs and we've invested very heavily in the science to demonstrate that.

speaker [54:19] So going back to a point we touched on earlier, so much of our job now is to educate people that you can take this and you can take it confidently confidence coming from the fact that, you know, from a health point of view, it's going to deliver what you're looking for from a safety point of view, it's not going to have any of the stuff that you might have heard about in other omega products and from a regenerative and environmental point of view, it's also going to have a positive impact and lastly it tastes good, which you can't say about a lot of omega product.

speaker [54:53] No, you cannot. And then, you know, if you love the oceans and you care about the web of life in our oceans.

speaker [55:02] You're also going to be deliver what you're looking for from a safety point of view, it's not going to have any of the stuff that you might have heard about in other omega products and from a regenerative and environmental point of view, it's also going to have a positive impact and lastly it tastes good, which you can't say about a lot of omega product.

speaker [54:53] No, you cannot. And then, you know, if you love the oceans and you care about the web of life in our oceans.

speaker [55:02] You're also going to be being someone one less person leaning on the marine life for their omega um nourishment and it's also, it can be a powder being someone one less person leaning on the marine life for their omega um nourishment and it's also, it can be a powder can be so we we've developed a powder product that can be added to smoothies and you can bake with it, you can make, you know, the sort of protein snack bars and its dispersal in a liquid if you want to stare it in with your plant based beverage or what have you.

speaker [55:33] So powder is a very versatile delivery system can be so we we've developed a powder product that can be added to smoothies and you can bake with it, you can make, you know, the sort of protein snack bars and its dispersal in a liquid if you want to stare it in with your plant based beverage or what have you.

speaker [55:33] So powder is a very versatile delivery system and often it ends up also in soft gels where people take a software or straight as a culinary oil.

speaker [55:44] You know, we we incorporated into salad dressing blends and oil blends like that.

speaker [55:50] There's a very, very early stage emerging market for us, but it's a great compliment.

speaker [55:55] As you said, hemp oil is a great, great seed or very healthy flax seed chia seed, there's many other sources of healthy oils there that collectively all go to rebalancing our fat intake.

speaker [55:38] and often it ends up also in soft gels where people take a software or straight as a culinary oil.

speaker [55:44] You know, we we incorporated into salad dressing blends and oil blends like that.

speaker [55:50] There's a very, very early stage emerging market for us, but it's a great compliment.

speaker [55:55] As you said, hemp oil is a great, great seed or very healthy flax seed chia seed, there's many other sources of healthy oils there that collectively all go to rebalancing our fat intake.

speaker [56:07] And what we're trying to do is just make it easy for people.

speaker [56:10] It's taking, taking a soft gel supplement every day is not an easy regime if you travel a lot and, you know, life gets in the way of doing things like that, so, you know, just try to deliver it in as many ways as possible.

speaker [56:24] And maybe if we can replace a little bit of some of the commodity oils, the soybean oil corn oil that people take with something a little bit healthier.

speaker [56:07] And what we're trying to do is just make it easy for people.

speaker [56:10] It's taking, taking a soft gel supplement every day is not an easy regime if you travel a lot and, you know, life gets in the way of doing things like that, so, you know, just try to deliver it in as many ways as possible.

speaker [56:24] And maybe if we can replace a little bit of some of the commodity oils, the soybean oil corn oil that people take with something a little bit healthier.

speaker [56:32] I think the outcomes from our overall health and wellness will be huge.

speaker [56:37] I agree. I mean the brain is so dependent on fatty acids to be healthy and robust.

speaker [56:47] So it's like I think the outcomes from our overall health and wellness will be huge.

speaker [56:37] I agree. I mean the brain is so dependent on fatty acids to be healthy and robust.

speaker [56:47] So it's like How much more of an incentive could there be to think about?

speaker [56:53] You want your brain who's you know, doing a lot of important work to be healthy and vibrant somewhere than others.

speaker [57:04] But even whatever, you know, our brains are pretty important part of ourselves and the heart and all the other aspects that the as you said, every cell has some omega three How much more of an incentive could there be to think about?

speaker [56:53] You want your brain who's you know, doing a lot of important work to be healthy and vibrant somewhere than others.

speaker [57:04] But even whatever, you know, our brains are pretty important part of ourselves and the heart and all the other aspects that the as you said, every cell has some omega three and we got a lot of those we have, we haven't and we're regenerating them all the time.

speaker [57:22] So every time your cells turn over, it's got to have an ongoing flow.

speaker [57:27] It's not like I can take my annual requirement on New Year's Day and chug it down.

speaker [57:31] And then I'm done. It's got, we're replacing cells were exercising cells.

speaker [57:38] They multiply, they defy they die and we've got to keep that regenerates.

speaker [57:43] Its, this is we're investing and we got a lot of those we have, we haven't and we're regenerating them all the time.

speaker [57:22] So every time your cells turn over, it's got to have an ongoing flow.

speaker [57:27] It's not like I can take my annual requirement on New Year's Day and chug it down.

speaker [57:31] And then I'm done. It's got, we're replacing cells were exercising cells.

speaker [57:38] They multiply, they defy they die and we've got to keep that regenerates.

speaker [57:43] Its, this is we're investing in our biggest asset. Right? That's right.

speaker [57:49] That's right. To look after it. There is nothing more precious than health.

speaker [57:53] And as someone who is a cancer driver, I can say health is everything, there is nothing more precious in our experience as a living person presence is to be healthy.

speaker [57:46] in our biggest asset. Right? That's right. That's right. To look after it.

speaker [57:51] There is nothing more precious than health. And as someone who is a cancer driver, I can say health is everything, there is nothing more precious in our experience as a living person presence is to be healthy.

speaker [58:08] I agree. I agree. So I appreciate your dedication So I appreciate your dedication to this beautiful constellation of effort and I am certain that you have really beautifully conveyed the broad intentionality behind this work that you've been pursuing for these many years and that here we are getting to talk about this plant that has so many attributes and I'm so honored that we got to talk about it here to this beautiful constellation of effort and I am certain that you have really beautifully conveyed the broad intentionality behind this work that you've been pursuing for these many years and that here we are getting to talk about this plant that has so many attributes and I'm so honored that we got to talk about it here on the regenerative Rising podcast.

speaker [58:42] Thank you so much. Well thank you Selene and keep up the excellent work.

speaker [58:45] As I say this wouldn't we wouldn't be having this conversation if we hadn't met at the conference that you organized and hosted a few years ago.

speaker [58:53] And I love seeing your podcast and the other speakers and just learning about their on the regenerative Rising podcast.

speaker [58:42] Thank you so much. Well thank you Selene and keep up the excellent work.

speaker [58:45] As I say this wouldn't we wouldn't be having this conversation if we hadn't met at the conference that you organized and hosted a few years ago.

speaker [58:53] And I love seeing your podcast and the other speakers and just learning about their their view of the world and different perspectives on things.

speaker [59:02] So I appreciate it greatly and thank you for the opportunity.

speaker [59:05] My deep pleasure You've been listening to regenerative Rising Elevating stories, activating change podcast.

speaker [59:12] I'm your host, Selene DRS founder and executive director of their view of the world and different perspectives on things.

speaker [59:02] So I appreciate it greatly and thank you for the opportunity.

speaker [59:05] My deep pleasure You've been listening to regenerative Rising Elevating stories, activating change podcast.

speaker [59:12] I'm your host, Selene DRS founder and executive director of Rising and with me today has been Andrew Hubbard who is the founder and Ceo of Beatrice crops and really the dude with his team who has brought us the ahi flower to be part of our regime for our health and well being.

speaker [59:32] Thank you so much. Thank you Rising and with me today has been Andrew Hubbard who is the founder and Ceo of Beatrice crops and really the dude with his team who has brought us the ahi flower to be part of our regime for our health and well being.

speaker [59:32] Thank you so much. Thank you

Regenerative Rising Podcast
Regenerative Rising Podcast
Episode #36 – Andrew Hebard
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