A HIGHLY ENGAGING VIRTUAL EVENT SERIES

Regenerative Earth Summit

SESSION 4

April 20 & 21, 10am-2pm MT

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”

 Native American Proverb

ABOUT THE SUMMIT

The 4th in our Regenerative Earth Summit Series will focus on Regenerative Narrative: Media, Messaging, and Storytelling. Over the course of two days on April 20th-21st 10am-2pm MT, this Summit will dive into the underlying narrative that serves as the baseline for regenerative approaches and to examine how to use this narrative with compelling storytelling to educate consumers and amplify authentic regenerative engagement. The summit will explore opportunities for storytelling through food, the power of restorative partnerships, evaluate what is transparent marketing, and address key talking points to help educate consumers about regenerative approaches. As always, the summit will provide opportunity for Q&A and discussion with speakers and panelists as well as amongst attendees.

The Regenerative Earth Summit 4-part series is accelerating the conversation from regenerative learning to regenerative action—from the why to the how.  We are offering the Summit as an opportunity for you to engage with other regenerative leaders in a creational effort, focused on addressing key obstacles to regenerative implementation.  

Our goal, through this 4-part series of content and collaboration, is to collectively clarify these obstacles and to employ our community’s unique genius in order to accelerate working solutions that drive real-world results.  

ABOUT THE SUMMIT

The 4th in our Regenerative Earth Summit Series will focus on Regenerative Narrative: Media, Messaging, and Storytelling. Over the course of two days on April 20th-21st 10am-2pm MT, this Summit will dive into the underlying narrative that serves as the baseline for regenerative approaches and to examine how to use this narrative with compelling storytelling to educate consumers and amplify authentic regenerative engagement. The summit will explore opportunities for storytelling through food, the power of restorative partnerships, evaluate what is transparent marketing, and address key talking points to help educate consumers about regenerative approaches. As always, the summit will provide opportunity for Q&A and discussion with speakers and panelists as well as amongst attendees.

The Regenerative Earth Summit 4-part series is accelerating the conversation from regenerative learning to regenerative action—from the why to the how.  We are offering the Summit as an opportunity for you to engage with other regenerative leaders in a creational effort, focused on addressing key obstacles to regenerative implementation.  

Our goal, through this 4-part series of content and collaboration, is to collectively clarify these obstacles and to employ our community’s unique genius in order to accelerate working solutions that drive real-world results.  

WHY THIS SUMMIT?

The Regenerative Earth Summit offers a unique opportunity to not only learn more about the implementation of regenerative principles in the business community, but to help create solutions to the current industry-wide bottlenecks that restrict broader adoption.  Through inspiring keynote content and panel discussions, we’ll seed the framework and set the stage for multi-stakeholder discussions that lead to profound insights and workable solutions in the name of a brighter agricultural future.  These working groups will focus on finance, supply chain, regulatory, farming, technology, marketing and much more.  This is an opportunity to connect with other industry leaders, to create collaborative solutions and to help steer the next step in the regenerative evolution!

WHY THIS SUMMIT?

The Regenerative Earth Summit offers a unique opportunity to not only learn more about the implementation of regenerative principles in the business community, but to help create solutions to the current industry-wide bottlenecks that restrict broader adoption.  Through inspiring keynote content and panel discussions, we’ll seed the framework and set the stage for multi-stakeholder discussions that lead to profound insights and workable solutions in the name of a brighter agricultural future.  These working groups will focus on finance, supply chain, regulatory, farming, technology, marketing and much more.  This is an opportunity to connect with other industry leaders, to create collaborative solutions and to help steer the next step in the regenerative evolution!

WHO'S COMING?

The Regenerative Earth Summit convenes visionary leaders from the food and fashion industries, farmers, ranchers, entrepreneurs, investors, activists, and academics working collaboratively to tackle the audacious vision of shifting how agriculture is practiced. With mindfulness practice, interactive working sessions, Regenerative Slams, and panel conversations, colleagues will generate ideas and actionable steps to change the status quo and bring new vigor and rigor to sourcing and partnerships across sectors.  By working collaboratively across and within industry sectors, we accelerate the systems change we need to see in a regenerative future.

If you are bold, impassioned catalyst for change — this event welcomes YOU.

WHO'S COMING?

The Regenerative Earth Summit convenes visionary leaders from the food and fashion industries, farmers, ranchers, entrepreneurs, investors, activists, and academics working collaboratively to tackle the audacious vision of shifting how agriculture is practiced. With mindfulness practice, interactive working sessions, Regenerative Slams, and panel conversations, colleagues will generate ideas and actionable steps to change the status quo and bring new vigor and rigor to sourcing and partnerships across sectors.  By working collaboratively across and within industry sectors, we accelerate the systems change we need to see in a regenerative future.

If you are bold, impassioned catalyst for change — this event welcomes YOU.

KEYNOTE SPEAKERS


Chris Newman

Co-founder, Sylvanaqua Farms

Sylvanaqua Farms’ co-founder, Chris Newman, is a permaculturalist and an outspoken evangelist of ecological, economic, and social sustainability in food. He’s garnered both criticism and praise for 1.) advocating a moderate, pragmatic approach to sustainable food systems that recognizes the complementary roles of both ecological farming and technological innovation; 2.) frank discussions of the intersection of race ... Read More

Brian Wachtler

President and Partner, Haberman Modern Storytellers for Pioneers

Haberman is a marketing communications agency with a clearly defined mission — to tell the stories of pioneers making a difference in the world. Brian is an expert at marrying mission, message and media, Brian and Haberman have helped numerous organizations step into the power of storytelling to inspire engagement, drive positive change and grow their businesses... Read More


SPEAKERS

Nancy Astarae Metcalf
Nancy Astarae Metcalf is Dr. Bronner’s Senior Marketing Manager. She joined Dr. Bronner’s in 2014 to support the nationwide public[...]
Tyson Sampson
Tyson Sampson is a two-hearted and two-spirited individual whom has descended from the local indigenous matriarchy called the ᎠᏂᎩᎶᎯ (A-ni-gi-lo-hi).[...]
Angela Dawson
Angela Dawson is a fourth-generation midwest farmer, a cooperative advocate and a public health researcher with 25 years experience of[...]
Amit Hooda
Amit, an Indian-born American entrepreneur, started Heavenly Organics in 2005 with his father, Dr. Ishwar Singh Hooda, an agronomist who[...]
GT Dave
Revolutionizing the way people think and feel about Kombucha and fermented foods, GT Dave is sharing a message & lifestyle[...]
John Ghingo
John F. Ghingo is the president of Applegate, the nation’s leading natural and organic meat brand. He joined Applegate in[...]
Chris Oliviero
Chris Oliviero has more than 20 years of management, marketing, no antibiotics ever and organic protein experience. He started his[...]
Dawn Sherman
Dawn Sherman brings over 25 years of business expertise and entrepreneurial skills to her role as CEO of Native American[...]
Eve Turow-Paul
Eve Turow-Paul is an author, globally-recognized thought leader, and founder and Executive Director of Food for Climate League. Her latest[...]
Gibson Thomas
Gibson grew up in the South where she learned the power of good food, and bringing people together around the[...]
Zeenab Aneez
Zeenab is the Communications Manager at the HEAL Food Alliance. Through her work at the HEAL Food Alliance, she's had[...]
Brian Wachtler
Brian Wachtler is the President of Haberman, a marketing communications agency with a clearly defined mission — to tell the[...]
John Foraker
John is the Co-founder and CEO of Once Upon A Farm, a company with the mission of providing yummy  and[...]
Anne Malleau
Anne Malleau is the Executive Director for Global Animal Partnership (G.A.P.), the leading farm animal welfare standards and labeling organization[...]
Armando ‘Mandu’ Medinaceli
Armando Medinaceli, Ph.D. is a Bolivian ethnobiologist with extensive experience collaborating with indigenous peoples in Bolivia, Mexico, and Guatemala as[...]
Yoli Ouiya
Yoli Ouiya is a driving force in the Global Sustainability and Wellness movement. Yoli’s interest in sustainability and wellness began[...]
Paul J Lynch
At his core, Paul Lynch is an activist/artist/academic. He utilizes the power of story to solve problems, build awareness, and[...]
Russell Diez-Canseco
Russell believes it is possible to produce ethical food at scale, and year-by-year his efforts help prove it. Under his[...]
Michael Murray
Mike Murray, CEO of Teton Waters Ranch, was hand-selected to set, lead and execute an inspiring new Vision and Growth[...]
Lisa Mabe-Konstantopoulos
Lisa is the Founder & CEO, Green Purse PR, a highly-specialized marketing communications consultancy in Washington, DC with expertise in[...]
Sarah Mock
Rural life was a passion of mine long before it became my career. I grew up milking goats on a[...]
Max Goldberg
I’m just a regular person who decided to take his physical and mental health into his own hands. Along the[...]
Chris Newman
Sylvanaqua Farms’ co-founder, Chris Newman, is a permaculturalist and an outspoken evangelist of ecological, economic, and social sustainability in food.[...]
Colleen Kavanagh
Colleen has dedicated her life to improving nutrition quality in food to provide the foundational support people and communities need[...]
Pablo Munoz Ledo
Pablo is the lead creator of INTO, a platform that is revolutionizing the way mission-driven producers and brands connect with[...]
Alison Czeczuga
Alison is the Director of Social Impact & Sustainability at Gaia Herbs, a leading US herbal products brand whose purpose[...]
Tracy Miedema
Tracy Miedema is Vice-President of Innovation & Brand Development at Presence. In this role she is responsible for optimizing the[...]

SUMMIT ACTIVATOR

Seleyn DeYarus

Founder & Executive Director, Regenerative Rising

Seleyn DeYarus is Founder and Executive Director of Regenerative Rising. She is recognized for helping to galvanize the global regenerative movement by convening thought leaders from business, civic, academia and agriculture networks for shared solutions to extractive models in the food, fashion and beauty industries. Seleyn designs experiences to accelerate achieving broader commitments to social and environmental justice, climate action and building a regenerative economy... Read More

Elizabeth Candelario

Advisory Board, Regenerative Rising & Owner, Studio Airstream

Elizabeth Candelario works at the nexus of food, agriculture, and climate change, and is most passionate about uniting brands and nonprofits to activate social mission causes in innovative ways that benefit both.  She works throughout the USA and Europe via her USA-based consultancy Studio Airstream and as a partner with Merika Advisory in the UK.... Read More

SCHEDULE

Tuesday April 20, 2021

Time Zones are in Mountain Time (MST)

Welcome and Introduction to the Regenerative Earth Summit - Session 4

Elizabeth Candelario, Summit Activator & Advisory Board, Regenerative Rising

Seleyn DeYarus, Summit Activator & Founder, Regenerative Rising

Chris Newman Keynote & Q&A

Chris Newman, Co-Founder, Sylvanaqua Farms

Sponsored by Simple Mills

Regenerative Slam™: Stories our Hearts Need to Hear Right Now
Pablo Munoz Ledo
, Founder, INTO

Panel with Q&A: Exploring the Power of Multi-Channel Storytelling

Sarah Mock, Food, Ag, and Rural Issues Writer & Researcher

Paul J Lynch , Founder & CEO, Cage Free Productions

Yoli Ouiya, Founder, Yoli's Green Living

Gibson Thomas, Founder, Edible Marin & Wine Country

Moderator: Max GoldbergFounder of Organic Insider

Breakout Face to Face Chat Rooms for Discussion

Regenerative Slam™ 

Tracy MiedemaVice President, Innovation & Brand Development at Presence Marketing

Panel with Q&A: Big Stories Bold Brands

Colleen Kavanagh, Founder & CEO, Zego Foods

Amit Hooda, Founder & CEO Secteur 6; Founder, Heavenly Organics

GT Dave, Founder & CEO, GT Synergy Kombucha

Nancy Astarae Metcalf, Sr. Marketing Manager, Dr. Bronners

Moderator:  Tracy Miedema, Vice President, Innovation & Brand Development at Presence Marketing

Regenerative Slam™: Once Upon A Farm – A Better Story Starts Here

John Foraker, Co-Founder & CEO, Once Upon A Farm

Summit Roundup 

Elizabeth Candelario, Summit Activator & Advisory Board, Regenerative Rising

Seleyn DeYarus, Summit Activator & Founder, Regenerative Rising

Aprés Networking Meet & Greet

Wednesday April 21, 2021

Time Zones are in Mountain Time (MST)

Welcome and setting the context for our time together

Elizabeth Candelario, Summit Activator & Advisory Board, Regenerative Rising

Seleyn DeYarus, Summit Activator & Founder, Regenerative Rising

The Art of the Story Keynote with Q&A

Brian Wachtler, President and Partner, Haberman Modern Storytellers for Pioneers 

Regenerative Slam™: How To Talk About Food & Climate Toolkit

Eve Turow-Paul, Founder and Executive Director, Food for Climate League

Breakout Face to Face Chat Rooms for Discussion

Regenerative Slam™ : Reconnecting to Native Foodways

Armando 'Mandu' Medinaceli, Indigenous Education Director at NāTIFS - North American Traditional Indigenous Food Systems

Sponsored by Simple Mills

Panel & Q&A: Transformative Relationships as Story

Alison Czeczuga, Director Social Impact and Responsibility, Gaia Herbs

Tyson Sampson, Member, the WNC Band of Cherokee, Bigwitch Indian Wisdom Initiative & Bigwitch Botanicals

Dawn Sherman, CEO, Native American Natural Foods

Chris Oliviero, General Manager, Niman Ranch

Angela Dawson, Founder, 40 Acres Co-op

Penny Tompkins, Manager, Corporate Social Responsibility, Charlottes Web

Moderator: 

Zeenab Aneez, Communications Manager, HEAL Food Alliance

Regenerative Slam™ : The 90 Second Story

Short-film to be announced

Panel with Q&A: Telling the Good Farm Animal Story

Michael Murray, CEO, Teton Waters Ranch

Russell Diez-Canseco, CEO, Vital Farms

John Ghingo, President, Applegate

Anne Malleau, Executive Director, Global Animal Partnership

Moderator: Lisa Mabe-KonstantopoulosMarketing Communications for Land to Market (Savory Institute;) Founder & CEO, Green Purse PR

Summit Roundup for Impact

Elizabeth Candelario, Summit Activator & Advisory Board, Regenerative Rising

Seleyn DeYarus, Summit Activator & Founder, Regenerative Rising

Aprés Networking Meet & Greet

“The insights we gained from the 2019 Regenerative Earth Summit inspired Nature's Crops to work with our grower partners to transition our focus from sustainable to regenerative practices for all our specialty crop contract production. Collectively this is about 10,000 acres of production, but as these practices become applied to the grower’s overall acreage, the total impact could well be in excess of 100,000 acres.”

– Andrew Hebard, President & CEO of Natures Crops International

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